Creative Showcase: Audi, Hunter, Vodafone, and more
Creating an Instant Experience for the Audi e-tron
Audi UK recently launched a new Facebook campaign to promote its first electric car, the Audi e-tron, being open for order. In a first for the automotive sector, our team worked collaboratively with campaign partners Facebook and ZeroLight to develop a custom Facebook Instant Experience; allowing users to configure their own bespoke Audi e-tron model.
Audi fans were offered a choice of any colour, trim, wheel, interior and exterior options which updated the Instant Experience as the user was taken through the design process from start to finish. At the end of the experience, users were presented a custom video of their bespoke e-tron. Check it out below.
Your Pets, #busted for Vodafone
Vodafone wanted to create positive conversation, engagement and brand awareness online with a campaign centred around the V-Pet – an innovative tracker which monitors the location and activity of your pet.
Instead of pet owners, we worked with three real pet influencers to communicate a positive message around the technology and show us what they got up to when their owners were nowhere to be found. #Busted
We kept viewers engaged and following the narrative through with the content series on Instagram. With positivity being the key driver, the campaign was a success in generating conversation – let’s face it, who can be mad at Marcel?
Capturing the BRITS for YouTube Music
Millions of people use YouTube every day to listen to the latest hits, find that song they can’t find anywhere else, or learn more about an artist. YouTube Music wanted to use this connection and establish YouTube Music as a streaming service in one of the most competitive markets in the world.
On BRITS night, we took over YouTube Music’s social channels to capture content live from the red carpet, the pit, and the winners circle; editing on site and posting content within minutes. A second team worked in the office to support the ground-staff with refreshing digital creative with live footage from the night, helping to ensure the latest updates were shared in the moment.
Every artist performing on the night posted the organic social content that our team created and shared. Each winner of a BRITS award was also featured in either our previous campaign or the BRITs campaign.
We then followed the BRITS coverage on social and prominent online platforms with extra special full-screen takeovers at Piccadilly Circus and Times Square.
Helping Hunter Boots make the most of the April showers
At the beginning of April, we collaborated with Hunter Boots to jump on a just launched platform update; becoming one of the first brands to use Instagram’s Promoted Polls feature. Loving the idea of being first to market, the brand quickly incorporated the paid media format into its April Showers campaign.
We ran a range of questions throughout the month, some with brand messaging and others more product focussed, to drive engagement with Hunter’s audience on the platform.
Celebrating the hot-topic moments in sports culture with adidas
adidas has been smashing its reactive content of late, picking up on some of the biggest and most talked about moments in sports culture and jumping onto the conversation online.
First up, adidas wanted to remind people why they loved midfield marvel, Isco and celebrate their new partnership – which led to #magisco. The activation centred around a hero video celebrating the new signing, which went out on the brand and player’s social channels. The film was also shown in the Bernebeu and in retail stores around Madrid and you could even buy Magisco 22 shirts in the Real Madrid club store. He appeared at the Tango League Madrid event with the Tango Squad FC, got custom Magisco boots made, and went on to score in his first match back.
Finally, as the football season gets to crunch time, Salah’s absolute worldie led adidas to play on comment culture and the current ‘fakers’ campaign. The brand celebrated Son Heung-min’s quarterfinal smashing of City with a quick turnaround stills shoot and clever copy response.
If you’d like to be part of our team and work with amazing brands like this, check out the current vacancies on our Careers Page.