We Are Social’s Monday Mashup #483
Not very shocking news of the week: Facebook is said to be rethinking its plans to launch its own digital currency. Libra faced strong resistance from regulators – instead Facebook is looking into creating a system with digital versions of established currencies, including the dollar and the Euro. The social network’s digital wallet is now expected to launch this autumn, several months later than initially planned.
Facebook supports the WHO’s efforts to tackle coronavirus
We’re used to seeing Facebook bury its head in the sand when it comes to the spread of misinformation, but its CEO Mark Zuckerberg has announced that the social network is granting the World Health Organisation (WHO) unlimited free ads and “other in-kind support” to help it share timely, accurate information about Covid-19. In his post on Facebook, Zuckerberg detailed the steps the social network is taking to mitigate the spread of false information around the disease, as well as the research project it’s supporting to help find a cure.
Twitter tests Stories-style disappearing tweets
Blink and you’ll miss ’em: Twitter is following the likes of Instagram and Snapchat by testing its own version of Stories. The new tweet format, known as ‘Fleets’ – currently being tested in Brazil, are viewable for just 24 hours by tapping on a user’s profile picture. In addition to their short life span, ‘Fleets’ cannot be liked or retweeted, nor can Twitter users comment on them.
TikTok adds new analytics tools to its Creator Marketplace
TikTok is rolling out some new analytics tools to Creator Marketplace, its native influencer marketing solution, including real-time insights into influencer campaign views, engagement rates, engaged audience demographics and more. Currently only a select number of brands have been invited to trail the Creator Marketplace app, however, those brands wishing to get their hands on it can apply via the TikTok website.
Reddit teams up with Crisis Text Line for suicide prevention
Reddit is ramping up its efforts to support those users dealing with self-harm and suicide through a new partnership with mental health text line, Crisis Text Line. Through the new partnership, those who are flagged as struggling with self-harm or suicide will receive an immediate private message containing resources for help, as well as a recommendation that they text CHAT to 741741 in order to be connected with a crisis counsellor. Once contacted, crisis counsellors respond via a secure online platform. Crisis Text Line is also available to Reddit users who report that someone is experiencing issues.
Ones to watch
Following its initial announcement at Facebook’s 2019 F8 developer conference, the Messenger Mac App is finally being rolled out in several non-US markets around the world; and Instagram is testing a new process which would enable people to Restrict multiple users in one action, direct from their comments listing.