Special report


The future of representation according to Gen Z Storytellers

What does representation mean to you?

That’s the question we asked 1,095 British Gen Z Wattpad users to form the basis of our latest report, All Tomorrow’s Stories. 

Featuring the results from these survey respondents, as well as the viewpoints and personal experiences of eight Gen Z Storytellers, the report explores the current gaps in representation in the UK, offering four ways in which brands better their approach.

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