We Are Social’s Monday Mashup #596


Twitter launches new Spotlight Location feature
Businesses are getting a boost on Twitter thanks to a new feature that allows business accounts to put key information near the top of their profiles. Businesses can now add details like store hours and location specifics, as well as directions and a quick tap option to contact a company via phone or direct message. This allows users to access information without leaving the Twitter app, giving businesses the opportunity to provide up-to-date, accurate details.

Meta is testing a livestreaming platform for influencers
This one’s for you, influencers. Meta is testing a new livestreaming platform called ‘Super’, which will allow influencers to earn revenue and engage with viewers. Currently being built by Meta’s New Product Experimentation team, the company has reached out to multiple creators to ask them to try out the new project. The platform will operate on a tiered system, where viewers pay for access to features included in the stream, whilst also being able to leave a tip for creators. The feature is still in early testing stages, with tweaks expected following feedback from creators.

Meta is expanding NFTs on Instagram
The worldwide domination of NFTs continues. More countries are getting NFT support on Instagram, with users and businesses in more than 100 countries now able to share their digital collectibles to the gram. Prior to this, support was only available to select creators in the US so this is an exciting development for NFT fans in Africa, Asia-Pacific, the Middle East and the Americas. Coinbase Wallet and Dapper Wallet are also now accepted as third-party wallets compatible for use.

Twitter is revamping Spaces
Twitter is giving its audio offering a fresh lick of paint. Twitter is testing a new look for its Spaces feature, including organising the audio rooms into specific topics. This will make it easier for users to discover rooms that pique their interest. There’s also likely to be a feature named ‘Your daily digest’, which features a selection of programmes that shows you who is currently listening. Details are currently pretty vague, but we’re expecting more information from the company about these new additions in due course.

Facebook shuts down its live shopping feature
Shopping is a thing of the past on Facebook, as the platform is officially shutting down its live shopping feature on 1st October. So what’s the reason for this decision? Facebook is placing all its energy into Reels. Livestream video shopping first debuted on the channel two years ago, giving brands a way to sell items and connect with viewers. Meta has assured businesses that Live Shopping still remains on Instagram, which also gives users the ability to tag products in Reels. The news of this closure comes following rumours that TikTok is pulling focus from live shopping, demonstrating a pattern in user behaviour that platforms are paying attention to.

Ones to watch
Clubhouse begins testing private communities and Instagram will test ‘ultra-tall’ 9:16 photos