Event: Rethinking Value During a Cost of Living Crisis
Events
On 26th April at 8.30am, we are hosting an event at our London office where guests can see an exclusive preview of our recent research into changing consumer behaviours in the cost of living crisis.
The current economic climate means people continue to re-evaluate their spending habits, with many tightening the purse strings. Traditional notions of value are changing, with consumers reevaluating what they consider important. We’re seeing innovation and creativity in how people express what’s valuable to them – beyond the price tag.
In order to help brands respond to changing consumer behaviours, our new report – Rethinking Value During a Cost of Living Crisis – identifies cultural shifts around value, and highlights what they mean for brands. We’ll provide actionable insights that can help marketers react to what people are doing on social and in culture right now when it comes to expressions of value.
Paul Greenwood, our Head of Research & Insight, will be joined by a panel to discuss the research. Our guest speakers are:
