Our Digital & Social Summit is back! For the second year running we will be holding a week-long series of online events starting on Monday 28th April. Hosted by our teams in the UK, Europe, Asia and North America, along with expert guest speakers, we’ll provide the strategies you need to make an impact and help you stand out on social.
Today we’ve announced our first set of talks covering Influencer, Technology, Social Media and Sport, with more to come next week. Check them out below, and register now!
How and why authenticity can sell
As social platforms evolve, brands are finding new ways to engage audiences through real, unfiltered content. Experts will explore how brands can embrace this shift, sharing insights from standout campaigns, creative strategies, and effective approaches to building meaningful connections. Learn how authenticity drives impact in an era where entertainment and connection go hand in hand.
Beyond the algorithm: How creators & brands win together
The creator economy is evolving fast—so what do influencers really want from brand partnerships in 2025? Moderated by Gigi Ouf, VP of Celeb & Influencer Marketing at We Are Social U.S., this conversation unpacks the biggest creator trends from Q1, insights from our annual Global Digital Report, and what’s shaping the industry ahead. Join top creators from different niches as they share what’s working, what’s not, and how brands can build better, more impactful collaborations.
How brands can navigate the AI effect on social media
AI is infiltrating our social media feeds. It’s undeniable the power it has to drive personalisation and capture the attention span of consumers. As brands and creators vie for a sliver of that attention, the race to keep up is being dictated by those who can keep up with the algorithm and compete with the AI junk filling the feed. How can marketers and creators sustain this in the long-term? In this session, we will discuss AI’s effect on social media and what a path forward looks like where brands and creators can thrive.
Launching a new product on social in 2025 requires a truly 360 approach—aligning social, paid, shopper, and talent touchpoints from day one. This discussion will explore how to craft a culturally relevant, social-first campaign that drives impact. Learn how to optimise a social-first shoot, ensuring every second of talent time fuels high-performing content. From concept to execution, we’ll discuss how to build a launch strategy that doesn’t just cut through the noise but becomes part of the cultural conversation.
The Digital and Social Summit events are powered and inspired by our Global Digital Report series. Read, referenced or downloaded more than 20 million times in the last year alone, the reports are a vital tool for marketers all over the world.
