Last week, our Digital & Social Summit returned, hosted by our teams across the globe and our expert guest speakers. We explored our recent Digital 2025 report and looked at the strategies you need to make an impact and stand out on social. All six talks are available to watch on demand now. Explore the talks below.
How and why authenticity can sell
As social platforms evolve, brands are finding new ways to engage audiences through real, unfiltered content. Experts will explore how brands can embrace this shift, sharing insights from standout campaigns, creative strategies, and effective approaches to building meaningful connections. Learn how authenticity drives impact in an era where entertainment and connection go hand in hand.
Beyond Performance: How Social Media Drives Brand Value
Today, brands cannot afford to focus exclusively on equity building at the expense of short-term performance. However, prioritising short-term gains alone leads to inefficient media spending. Among all marketing levers that support both upper and lower-funnel activities, social media remains one of the most integrated touchpoints.
With AS Roma’s NUN SE PÒ SPIEGÀ, We Are Social transformed a season ticket campaign into a cultural moment—driving a complete sellout and proving how brand storytelling fuels engagement and loyalty.
Beyond the algorithm: How creators & brands win together
The creator economy is evolving fast—so what do influencers really want from brand partnerships in 2025? Moderated by Gigi Ouf, VP of Celeb & Influencer Marketing at We Are Social U.S., this conversation unpacks the biggest creator trends from Q1, insights from our annual Global Digital Report, and what’s shaping the industry ahead. Join top creators from different niches as they share what’s working, what’s not, and how brands can build better, more impactful collaborations.
How brands can navigate the AI effect on social media
AI is infiltrating our social media feeds. It’s undeniable the power it has to drive personalisation and capture the attention span of consumers. As brands and creators vie for a sliver of that attention, the race to keep up is being dictated by those who can keep up with the algorithm and compete with the AI junk filling the feed. How can marketers and creators sustain this in the long-term? In this session, we will discuss AI’s effect on social media and what a path forward looks like where brands and creators can thrive.
Launching a new product on social in 2025 requires a truly 360 approach—aligning social, paid, shopper, and talent touchpoints from day one. This discussion will explore how to craft a culturally relevant, social-first campaign that drives impact. Learn how to optimise a social-first shoot, ensuring every second of talent time fuels high-performing content. From concept to execution, we’ll discuss how to build a launch strategy that doesn’t just cut through the noise but becomes part of the cultural conversation.
Winning in Culture: Building a Brand at the Speed of Social
Algorithms and culture are evolving at a rapid pace, leaving brands racing to keep up. So how can they not only stay relevant but also build an engaged, passionate audience? In this session, our experts, joined by Booking.com, will explore how to create an entertainment-first brand that taps into social trends, leverages influencer programmes across all levels, and adopts boosting as a standard practice to accelerate reach and drive sales.
The Digital and Social Summit events are powered and inspired by our Global Digital Report series. Read, referenced or downloaded more than 20 million times in the last year alone, the reports are a vital tool for marketers all over the world.
