Panel announcement for Think Forward 2026: McDonald’s & Kimberly-Clark
Events
We are excited to announce our speaker panel for the exclusive launch of Think Forward 2026: Building Brands at the Speed of Social, taking place at our London office. Find out more about our speakers below.
Ana Saffer
Marketing Manager – Social – McDonald’s UK & Ireland
We are very excited to welcome Ana to the panel. With over 16 years of experience, both brand and agency side, Ana brings a unique perspective on what social audiences crave and how brands can appeal to them. As Marketing Manager – Social at McDonald’s, Ana has worked on huge campaigns, including the Big Arch Burger launch, the World Menu Heist activation, and its latest Secret Menu campaign.
Matt Stone
Senior Director, Creative, Design & Experience, International Family Care & Professional –Kimberly-Clark
With over 14 years at Kimberly-Clark, Matt has overseen a global portfolio of brands including Andrex, Huggies, Kleenex, and more. Having worked across such a wide range of sectors, Matt has a knack for finding genuine ways to connect with all kinds of audiences. Whether he’s tackling social taboos with Andrex’s Get Comfortable campaign or being recognised in Campaign’s Power 100, Matt’s work is a constant reminder that when brands show up authentically, they see real results.
Paul Greenwood
Global Head of Research & Insight – We Are Social
Joining our panel is Paul Greenwood, our Global Head of Research & Insight. Paul is a leading industry expert who specialises in tracking social trends and cultural shifts. As a key author of our Think Forward report, Paul will share exclusive details on how the report was developed and provide practical advice on how you can apply these cultural insights to strengthen your brand.
Mobbie Nazir
Global Chief Strategy and Growth Officer – We Are Social
Moderating the panel is our Global Chief Strategy & Growth Officer, Mobbie Nazir. A recognised industry leader and innovator, Mobbie’s accolades include being named one of The Dots’ Top Female Leaders Redefining the Creative Industry and a Holmes Report Top Industry Innovator in Europe. Mobbie has developed award-winning strategies for global brands such as Google, Amazon, Netflix, and Unilever. As the primary author of Think Forward, she will lead the discussion with our guests, providing exclusive commentary and deep-dive insights into the report’s findings.
Don’t miss out! Sign up now to join us in our London office for the launch of Think Forward 2026: Building Brands at the Speed of Social.
