This week, Meta is working overtime to get creators posting on Facebook, YouTube introduces a new AI video tool, and X brings back downvoting. Meanwhile, the Oscars gave us a new Leo DiCaprio meme format, and the Dune 3 edits have begun. Read on for more social media news.
Meta rewards creators for posting on Facebook
Image credit: Meta
Meta has launched its Creator Fast Track program, which guarantees monthly payments for creators who share existing content from other apps to Facebook. Creators with over 20,000 followers on Instagram, TikTok or YouTube will be guaranteed to earn money if they post 15 Reels a month on Facebook. The tiered system ranges from $100 to $3,000 a month. Creators will also get access to Facebook Content Monetisation, boosting their earnings even more.
YouTube has launched a new AI-powered feature that lets users turn a single frame from existing Shorts clips into a new 8-second clip. The “Reimagine” feature will provide you with a list of set options to base the new clip on. You can also insert objects into the clip using up to two references from your photo gallery.
X is testing comment downvotes (again) to try to tackle the mass AI-generated spam on the platform. A new thumbs-down icon will appear on post replies, and users can choose a reason for downvoting. The options include: Not interested in this post, Incorrect or misleading, AI-generated, Spam and Report post. Downvotes won’t impact the post’s engagement but will instead help X manage posts. Here’s the catch – the downvote option is only available to X Premium subscribers.
LinkedIn is launching some new tools for B2B marketers to help support creator partnerships. First up, LinkedIn has launched “Top Voices 360”, which provides advertisers to place ads with the most influential LinkedIn users. LinkedIn’s also expanding its BrandLink ad placement options, with brands now able to bundle BrandLink and Event Ads into a single sponsorship and access new global publishers. BrandLink is also now available as a self-serve option within Campaign Manager.
Meta is rolling out more advanced AI-powered systems to help remove content related to topics like terrorism, child exploitation, drugs, and fraud. The advanced systems will roll out across all of Meta’s apps and simultaneously reduce its reliance on third-party vendors. Early tests have shown that the new system has detected twice as much banned content and reduced the error rate by over 60%.
