Speakers announced for Your Social Feed: Winning the Attention Race

Events

We are excited to announce the speakers for our event with LBB – Your Social Feed: Winning the Attention Race. Read on to learn more about our panel and get your tickets here now. 

Billy Slater, Senior Strategist at Kraft Heinz 

We are thrilled to welcome Billy Slater to the panel! Billy has a proven track record of launching major campaigns for global brands across tech, CPG, luxury, automotive, and tourism and his current role in food and hospitality at Kraft Heinz. Prior to Kraft Heinz, he spent four years at AKQA building global campaigns and repositioning iconic brands.. 

Karla Powlesland, Social & creative lead, at Vaseline & Tresemme – Unilever

Next we are excited to announce Karla Powlesland. Karla is an experienced social and creative lead, currently specialising in brand development and social campaigns for Vaseline & Tresemme UK at Unilever. With a background spanning both agency and brand-side roles, Karla knows exactly what it takes to build a standout social presence and make a lasting impact.

Laura Swinton Gupta, Global Editor In Chief, LBB

Joining us from LBB is Global Editor-in-Chief, Laura Swinton Gupta. Prior to her impressive 14-year tenure at LBB, Laura worked for shots and The Guardian, following her studies at Durham University. Now with nearly 20 years in the industry, Laura has witnessed every major trend, platform launch, brand success (and epic fail), to know exactly what it takes to make your mark on social.

Paul Greenwood, EMEA Head of Cultural Insight & Strategy 

Paul is a leading expert in tracking social trends and cultural shifts. Locally, he leads We Are Social’s UK Cultural Insights, R&I, Paid Media, and Strategy teams, while regionally driving EMEA cross-market growth. With his finger firmly on the pulse of internet culture, his deep understanding of what drives online communities makes him an invaluable addition to our panel.

RSVP now to learn how your brand can adopt a modern social-first approach that turns cultural signals into stories that sell.