Our Insights

Think Forward examines the complex and ever-changing cultures and behaviours of the online world, and explores the role brands can play in shaping it.

In our report we will uncover five trends illustrating the next generation of influence - and the creators driving them.

Summer 2025 brought major influencer campaigns - some inspiring, some controversial.  From Astronomer’s mic-drop moment to THE jeans drama and Full Bush Summer, it’s the perfect read for your back-to-office scroll. Read on for this month's Influencer Chronicles.

TikTok adds voice notes to DMs, Threads tests new long-form text feature, YouTube boosts creators with Hype feature, and more social media news.

This week, we see platforms cracking down on Community Guidelines and Threads vying to become THE go-to short form social app. Aesthetics are very much in with trending mood boards, and Swifties are having a moment. Read on for this week’s biggest social updates. Threads gains ground on X, reporting 400m users  Instagram chief Adam […]

Instagram launches reposts, Meta releases more updates for Edits, theres a new Instagram Map feature, and more social media news.

We've launched the first report in our new Social Snapshot series! Read on for a preview and download the report now.

Meta releases new features on Edits, TikTok launches TikTok Pro, Threads adds new features, and more social media news.

YouTube launches new AI features, Threads adds new insights tools, X bans emojis in ad posts, and more social media news.

Everything you need to know about the global state of digital in July 2025. Kepios founder Simon Kemp takes us through the updates in our latest Digital 2025 report.

The Edits updates keep coming, Meta cracks down on unoriginal content, Instagram expands DM translations, and more social media news.