Blog - Page 145 of 264 - We Are Social UK

Social Networks Are Diversifying

The wonderful folks at GlobalWebIndex have been great partners to us over the years, most recently helping us to put together our report on digital stats from around the world. In this guest post, GWI’s Jason Mander shares his take on the rapidly evolving world of social media, and what it means for marketers. Look […]

We Are Social’s Monday Mashup #249

Twitter engagement for big brands is up Big brands are receiving more engagement Twitter, according to Simply Measured’s research into Interbrand’s 100 Best Global Brands and their Q4 2014 performance. On average, Twitter engagement increased by 105% year-on-year, while per-tweet interactions jumped from 91 to 168 in the same period. Facebooks ads will be scored on […]

Grads, join us: #IamSocial 2015

2014 seems a distant memory, with January firmly out the way and the signs of spring emerging, giving us a chance to reflect. We achieved a huge amount last year, scooping a record number of awards for our work, as well as being named ‘Best Digital/Social Agency in the World’ at the Sabre Awards, ‘Agency […]

World changing social innovation

Technology has been ingrained in our lives for a long time now; it’s almost unthinkable for a large proportion of the world to even leave home without their smartphone. But technology is also evolving, so quickly that we often lose track of the possibilities and potential available to us today, whether innovative, useful or impactful. […]

The Value of Brand Values

As part of our work on #ProjectReconnect with the WFA, we’ve heard many of the world’s top marketers extol the importance of building brands with clear, compelling values. Our joint research suggests that such ‘brand principles’ are a core tenet of enduring brand success, so we decided to explore this topic in more detail; the […]

Succeed with Snapchat's Discover

Two weeks ago, Snapchat announced that media companies like CNN, National Geographic, Vice, MTV, ESPN, and The Daily Mail, will be programming content for them. This content will appear in a new section of their app called “Discover.” To watch these “snaps”, like all other Snapchat content, you press a button and it plays – […]

The Social Media Smackdown #6

After the knock out success of our fifth Social Media Smackdown, the bell is ringing for the next edition of the series. This time, we will see Heinz and Strongbow, along with a special guest, talking about their recent social media successes and learnings in front of a brand-only audience. If you haven’t been to […]

We Are Social’s Monday Mashup #248

YouTube beats Facebook in Superbowl ad views If you’re reading this, you’ve either got access to the internet or a trusty friend who’s printing it out for you every week. Assuming it’s the former, you’ll probably have seen something to do with the Super Bowl – perhaps even one of the halftime ads. Figures from […]

The UK’s Top Social Networks

GlobalWebIndex has produced an infographic profiling users on the UK’s top eight social networks, which we preview exclusively here. Facebook is currently the UK’s top social network with the highest percentage of membership and active users at 79% and 50% respectively. Tumblr users are the most socially active compared to those on other platforms, spending […]

Sports Marketing Success on Social

The Guardian recently published this article by me on how to effectively capitalise on sports events in social. They’ve been kind enough to let us reproduce it in full below. The Super Bowl has historically been a seminal marketing event for real-time social media activations. It really began with Oreo’s famous “You can still dunk […]