Blog - Page 146 of 264 - We Are Social UK

Cheer up the nation with Get Well Soup

Heinz’s fan favourite Get Well Soup is back on Facebook, for the fifth year running! Get Well Soup offers the nation a simple way to cheer up a poorly loved one, by delivering a personalised can of Heinz Soup straight to their door. Working from the simple but significant insight that soup is the perfect […]

Social Is More Than Media

In a recent article for my column on The Marketing Society blog, I argued that marketers need to go beyond ‘media’ thinking, and use every element of their brand to inspire, engage, and fuel meaningful conversations. The Marketing Society have been kind enough to let us republish the post here. Social Isn’t About Media Social […]

We Are Social’s Monday Mashup #247

Marketers increasing digital budgets A study has revealed that 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months. Resource provider Mondo questioned 262 digital marketing executives about their budgets as well as areas like staff turnover and skill sets they were recruiting for. In the latter area, […]

Who’s winning? The UK's Social Election

The UK’s general elections used to be a reasonably predictable affair. Historically, there were a number of things that always seemed to hold true: No incumbent Government ever increases their share of vote No opposition party ever wins an election without leading in economy and leadership polling (Labour is currently behind on both) Scotland is […]

Smaller Networks Boom as Facebook Dips

GlobalWebIndex’s latest figures show the major social networking winners and losers from 2014 – with Pinterest, Tumblr and Instagram growing the fastest as Facebook saw declines in all age groups and regions. Jason Mander, Head of Trends at GWI, exclusively talks us through some of the key trends and findings from the new GWI Social […]

Video Killed the Video Star

Until a few years ago, the way marketing thought about video revolved around a very basic concept: the TV advert. This approach meant that a disproportionate amount of strategic, creative and production effort went into the creation of a single piece of content. Although it was adaptable to several formats, could be watched on several […]

The 'New Social': How Brands Must Change

I joined Rishaad Salamat on Bloomberg TV last week to discuss how brands need to change the way they approach social media in light of the changes we highlighted in our new Digital, Social & Mobile Worldwide in 2015 report. As you’ll see from the video of our chat above, the most valuable findings to […]

We Are Social’s Monday Mashup #246

WeChat is testing ads WeChat has started testing ads in ‘Moments’, its (rough) equivalent to Facebook’s News Feed. So far, the network has been reluctant to include advertising; with 468.1 million monthly active users, this could be big business. Sponsored posts will be marked ‘promoted’. WhatsApp for web browsers Want to chat to your mates […]

Interviewing Unilever's Rahul Welde

Rahul Welde, VP Media for Unilever Asia, Africa, Middle East, Turkey and Russia, says the number of media and technology options for consumers to engage has evolved “way beyond what people had imagined” and if brands are to remain relevant they need to make listening a priority. In our continuing series of interviews with top […]

The Power of Emotional Design

Marketing Magazine recently published this article by me about helping marketers understand the power of emotional design by dissecting the visceral, behavioural and reflective elements of a weather app. They’ve been kind enough to let us reproduce it in full below: Marketing is fast catching on to the idea that consumers buy an ‘experience’ rather than […]