Blog - Page 150 of 264 - We Are Social UK

YouTube beats Facebook for visitor rates

Recently, in an exclusive blog post from GlobalWebIndex, we revealed that its latest GWI Social Report shows that Facebook is still the most popular social media platform in terms of members and active users. However, Facebook dominance fails to hold up when it comes to visitor rates, i.e. the number of internet users who say […]

We Are Social’s Monday Mashup #239

Over half of UK ad budgets to go digital in 2015 UK readers, do you feel digitally savvy? Well that’s because you are. In fact, you’re so digitally savvy that advertisers are set to spend more than 50% of their £15.7bn budgets on digital in 2015. That puts the UK at number one in the […]

A winning week for We Are Social

It’s been another big week for We Are Social. With a handful of nominations in both the 2014 Content Marketing Awards and the Social Buzz Awards for our work with clients like F&F, evian and adidas as well as for the agency itself, we were hoping our awards shelf would be a little more crowded […]

We Are Social kitchen fork goes viral

This week, novelist Nikesh Shukla and We Are Social creative Nick Hearne have been winning the internet with their footage of a lamb chop in space. Here, Nick gives us an insight into the highs and lows involved when sending meat into orbit: Ever had a crazy conversation in a pub and then end up three months […]

Spreading Galatine love on social

Most of us will admit to having a bit of a sweet tooth. This is also true of Italy, birthplace of some of the best sweet and sugary dishes, including classics like Panettone, Biscotti and of course, Tiramisu. Galatine, also founded in Italy, is a popular candy choice in the country, made up of milk, […]

WeChat leads APAC mobile messaging

A recent report by GlobalWebIndex shows WeChat is dominating the mobile messaging landscape in the Asia-Pacific region. Almost 40% of the adult internet users questioned had accessed the platform in the last month, giving it double the reach of Facebook Messenger, in second place. As well as its growing popularity in China, GlobalWebIndex reports WeChat […]

We Are Social’s Monday Mashup #238

Facebook launches new ‘Groups’ app If there is one thing we all need, it’s another Facebook branded mobile app. So we’re happy to introduce to you the new Facebook Groups app, which launched earlier this week for iOS and Android. In a similar style to the messenger app, it consolidates all your current Facebook groups into […]

Marketer's Guide to Social Media 'Fandom'

B&T recently published this article by me about understanding your online fanbase and how leverage them. They’ve been kind enough to let us reproduce it in full below: Word of mouth and consumer advocacy are marketing gold. Marketers know that peer-to-peer recommendations carry much more credibility with consumers than brand generated content. Creating and maintaining […]

Making your sales social

In the old world of advertising and sales, product marketing was a relatively linear process. It usually involved investing large amounts into product advertising to drive consumers into stores and convert a sale. With the rise of social media, this old world of consumerism has changed. People are no longer passive when it comes to […]

Facebook’s Teen Problem

GlobalWebIndex’s latest figures reveal mixed news for Facebook. It’s still number one in the social networking world, but half of its members say they’re using it less frequently – a figure which rises to two thirds among the key teen demographic. Jason Mander, Head of Trends at GlobalWebIndex, exclusively talks us through some of the […]