Our Insights

Time is flying by and we’re just over halfway through our graduate scheme rotations! Alex has been writing his socks off in editorial and, since my last post, I’ve been looking for brand insights with the strategy team and helping organise video shoots with the production department… my hands even had a starring role! Taking […]

Facebook has announced that monthly active users of its Messenger app have jumped to 500 million, a 150% increase in reported user figures since April this year. Although Facebook’s methods for driving usage of the app have been controversial – mobile users have been forced to download the Messenger app if they want to use Facebook’s […]

Digital to overtake TV ad spending US Digital ad spending will overtake TV in 2016, according to new research by Forrester. By 2019, digital will account for 36% ($103bn) of all ad spending and, as if that wasn’t enough, next year we’ll have hoverboards and automatic dog walkers. Fine, that last bit’s from Back to […]

Last night was another hugely successful night for We Are Social. Following last month’s Best Large Agency award win at the UK Social Media Communications Awards and picking up The Holmes Report’s Best Digital/Social Agency in the World title, we went along to The Drum Network Awards at the Emirates Stadium hoping for another big […]

As one of the largest console franchises of this generation, the launch of Call of Duty: Advanced Warfare was always going to generate plenty of buzz, especially after the success of its predecessors in the lucrative franchise, which is now over 10-years-old. As you may have read in Venture Beat, we’ve been looking at the […]

The Guardian recently published this article by me about what the approach of Bauer Media’s new lifestyle magazine The Debrief can teach marketers. They’ve been kind enough to let us reproduce it in full below.  If you’ve been thrown into a panic to publish a branded #bendgate or #royalbaby tweet, brace yourself. The Debrief, Bauer […]

A mixed financial week for Facebook Imagine you’re a Facebook investor, and you hear that you’re about to be taken on a roller coaster. Great news, right? WRONG. This roller coaster means share price fluctuation throughout the week. First of all, the network announced impressive Q3 figures and share price hit an $81.16 high. MAUs […]

The digital world passed another huge milestone today, with InternetLiveStats reporting that the number of global internet users has just passed the 3 billion mark. InternetLiveStats extrapolates its numbers from data provided by the ITU, the World Bank, and the United Nations, so the timing won’t be exact; however, the number remains a very useful guide to the continuing growth of the internet […]