Blog - Page 156 of 264 - We Are Social UK

Knight Rider inspires Renault Trafic launch

When Renault asked us to create a digital campaign to launch the New Renault Trafic globally, we were happy to take on the challenge. We decided to take a disruptive approach to create global conversation around the new model, showing off its USPs in a truly creative way, with an unusual source of inspiration – […]

Google+ users increase globally

A study by GlobalWebIndex examined the behaviours of Google+ users worldwide, and found that the platform’s popularity is growing. This year, 54% of online adults were found to have a Google+ account, up from 44% in 2012. The report also found that Google+ users are likely to be active on other social networks; almost three quarters […]

Half The World Now Has A Mobile Phone

The number of unique mobile phone users around the world has just passed 50% of the world’s total population. The usage figures – provided by GSMA Intelligence – suggest that 100 million more people started using a mobile device since April of this year. To put those figures in context, that’s more than 750,000 new […]

#SummerSOS: F&F solves style dilemmas

Yes, we know what you’re thinking: women’s wardrobes are filled to the brim with gorgeous clothes, so why would they ever have any style dilemmas – right? Wrong! During the summer months every day can potentially pose a styling dilemma to the fashion-savvy community, with users actively seeking fashion advice, tips and asking the one […]

We Are Social’s Monday Mashup #226

Facebook’s new ad unit is the event of the week We hope you’re ready for a new Facebook ad unit. That’s right, event ads are no longer confined to the right hand bar on desktop – you can now see them in the News Feed and on mobile. They’re set to look similar to event […]

The 6Cs of Global Social Media

More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate: This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So […]

Wimbledon: the world's most social Major

Marketing recently published this article by me about how Wimbledon has surpassed the US Open in social. They’ve been kind enough to let us reproduce it in full below: The final Tennis Grand Slam of the year, the US Open, kicks off this week. Thousands of fans will enter Flushing Meadows each day eager to see […]

We Are Social’s Tuesday Tweakup #20

Chat Apps Continue to Grow Yesterday, WhatsApp’s CEO Jan Koum tweeted that the service now had an impressive 600,000,000 monthly active users and is continuing to grow at an astounding pace – gaining more than 9 new users every second. Other chat apps such as WeChat, LINE, Kakaotalk, Tango and Viber also appear to be increasing […]

Chat Apps Continue Growth

Jon Russell just alerted us to a tweet from WhatsApp CEO Jan Koum that reveals the service’s latest active user numbers – and an impressive new milestone: Now serving 600,000,000 monthly active users. Yes, active and registered are very different types of numbers… — jan koum (@jankoum) August 25, 2014 For context, WhatsApp only just […]

What's next for Twitter?

The Wall recently published this article by me on Twitter’s next moves. They’ve been kind enough to let us reproduce it in full below: Twitter bounced back from a rough start to 2014 with a positive array of Q2 results, reporting stronger-than-expected financials and continued user growth. But what are Twitter’s next steps to further […]