Blog - Page 163 of 264 - We Are Social UK

A new chapter for We Are Social

When Nathan and I started We Are Social in June 2008, we set out to create the best social media agency in the world, equipped only with a couple of laptops and some big ideas. Together, with our team of over 400 people in eight countries around the world, we now feel as though we […]

We Are Social’s Monday Mashup #193

Facebook introduces autoplay for videos After testing the system for a while, Facebook has begun to introduce autoplay videos for mobile and desktop. Earlier in the week, most users on iPhone and Android received the system, which works as follows: as you scroll past a video, a preview begins to play without sound. If you […]

Social Media Shopping: Rise of Polyvore

RichRelevance analysed nearly seven hundred million online shopping sessions and came to a stunning conclusion – Polyvore is the second most important social source of traffic to ecommerce websites after Facebook:

Mobile strategy: Native vs. Responsive?

Marketing Magazine recently published an article by me on the difference between Native Mobile and Responsive Web. They’ve been kind enough to let us reproduce it in full below: Since the introduction of the smartphone, the battle has raged as to which is the best solution: mobile app or mobile web? The simple answer is […]

Managing Complaints in Social Media

At some point, almost every marketer will have to deal with someone saying bad things about their brand in social media, regardless of whether the brand actively manages its own social presence. This can be as simple as someone tweeting that they hate the music in the brand’s new TV commercial, but it might be […]

We Are Social’s Monday Mashup #192

Twitter’s user base skewing younger Twitter, a network with a traditionally ‘older’ user base, has come out as skewing younger than both Facebook and LinkedIn, according to a new piece of research by comScore. Globally, 32.3% of Twitter’s desktop users are aged 15-24, compared with 28.9% on Facebook and 21.4% on LinkedIn. The difference on […]

UK business use of social media

Some really interesting data on UK businesses use of social media recently released by the Office for National Statistics in the form of this infographic:

Facebook decreases organic reach

A year ago we analysed how the reach of brands’ content on Facebook was decreasing – the same content reached less people than in previous months. Then, yesterday, AdAge revealed details of a sales deck distributed by Facebook, declaring its own strategy regarding paid media. According to the deck, it will become more important for […]

The Value of the Second Screen

A useful infographic from Wowza looking at the value of the second screen:

Making sport and social media history

This year, BNP Paribas wanted to celebrate its 40 year partnership with Roland Garros, The French Open, with an amazing social media campaign. We decided this should be something that was different and genuinely innovative, that would translate globally and show BNP Paribas’ support for tennis. The solution was Tweet & Shoot. A first in […]