Our Insights

Do you feel you could be achieving more in your career? Are you frustrated by the egos and silos that stop the best ideas coming to life? Do you wish you could work with more inspiring people who always try to find reasons why instead of reasons why not? Then it’s time we had a […]

This week, Twitter announced the long-awaited introduction of scheduled tweets to their Ad Products. This means that marketers using these services can choose a specific time and date for a Tweet to go live, up to a year in advance, just like we’ve been doing on Facebook for yonks. This new scheduling feature is available […]

Worldwide mobile connections to reach 6.6 billion this year The International Telecommunication Union (ITU), a UN agency no less, has released figures on the growth of mobile connectivity around the world. There are currently 2.7 billion people online, though increasing figures suggest that, by the end of 2013, mobile connections around the world will amount […]

Social media isn’t new. Television, quite frankly, is old. But, over the past year or so, the relationship between the two has becoming something different, and quite special. This week, Twitter announced that it’s collaborating with Nielsen to produce a new television rating metric based on tweets, affirming the growing strength of the relationship between […]

This week, Instagram turned three. In approximately 1000 days since inception, the photo-sharing app has transformed from the new kid on the block to one of today’s most popular social media platforms. Instagram Three Years Later http://t.co/SDlmqy4iWB — Instagram (@instagram) October 6, 2013 Kevin Systrom and Mike Kreiger launched Instagram in October 2010, with the […]

Social ad spending on the up eMarketer has reported that marketers’ budgets for social are set to increase. In August 2013, social ad spending made up, on average, around 6.6% of marketers’ budgets – it’s set to increase to 9.1% in the next year, then zoom to 15.8% within five. Play.com reaps the rewards from […]

Today Snapchat revealed a new feature; Snapchat Stories. It’s a bit like the equivalent of a Facebook newsfeed, but with a Snapchat twist. You take a series of photos or videos, add the necessary captions and /or graffiti, after which they’ll appear in all of your friends’ newsfeeds where they can be viewed repeatedly for […]

Facebook adds four times the purchase intent of TV alone Confectionery giant Mondelez has discovered with its Creme Egg Facebook activity that the social network adds four times the purchase intent of marketing than through TV alone. As an FMCG brand that requires high reach within specific sectors, they used targeted advertising on posts to […]