Our Insights

Thought Leadership

Global trends shaping marketing in 2024 

It’s been yet another unforgettable 12 months in the world of social media and marketing. We’ve seen AI dominating conversations, increasingly outlandish ‘fake OOH’ stunts, the continued growth of TikTok and much more. What 2024 has in store still remains to be seen, but as per our annual tradition, members of our global leadership team are kicking off the year with their thoughts about what’s around the corner.