Our Insights

Does ‘dark social’ account for most shares online? We think of the social web as the creature that spawned Web 2.0 and all of the sites that we hold dear: Facebook, Twitter, Wikipedia and the like. But social sharing has been around much longer than that, through chatrooms, ICQ messages and email. It’s easy to […]

New research shows that Facebook has halved the reach of brands’ Facebook page posts, with the result that fans will still see the most engaging posts from brands, but will be much less likely to see the less engaging ones. With Facebook saying “all content should be as engaging as the posts you see from […]

Tempero’s Simtan Bacha and Lisa Brooker have put together this map of London’s social media community: It’s a visualisation of the social network that connects the Twitter accounts of the top 1,000 most influential companies and individuals within London’s social media community, with influence defined by the number of connections a person or organisation has […]

Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US September 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook:

Facebook reaches 1 billion users What a milestone: Facebook announced that it hit 1 billion monthly active users, and it seems like now all of Facebook’s numbers will be in the millions and billions, as they released a whole host of mind-bending stats with the big announcement. The network says that 600 million of those 1 billion […]

The photo was taken by our future opponents – let’s hope they play football as badly as they use an iPhone Welcome to the 2012/13 5-a-side season for We Are Social. A season that promises to bring new vigour to the game of football at large, or if not quite that at least to our […]

Coding – it’s the new rock & roll, apparently. Well, apart from the performing in front of thousands of adoring fans bit. And the eternal fame. OK, so it’s not really rock & roll. But we do think coding is really important, and fun. And if you think coding is important and fun too, and […]

Take one of the biggest names in music today, the city of lights, as well as one of the most hotly anticipated sports cars of the year – and you’ve got the perfect foundations to mark the launch of Jaguar’s stunning new F-TYPE. So as Jaguar’s global social agency, this meant the pressure was on […]