Blog - Page 193 of 264 - We Are Social UK

We Are Social's Monday Mashup #130

Social media marketing is mainstream Almost 9 in 10 companies in the US will use social media for marketing this year, according to new research from eMarketer. Unsurprisingly, Facebook is the most widely used platform, with Twitter coming in a distant second. Social media adoption has ticked steadily upward over the last few years, but […]

Help us reach 1 billion people!

If the old adage that one good deed deserves another is true, this Sunday August 19th should see kindness spread like wildfire. We are extremely honoured to be helping the United Nations and pop icon Beyonce make social media history by reaching 1 billion people with the World Humanitarian Day message of hope. The hope […]

Assess risks ahead of a social media crisis

One of the most important activities in defining a conversation strategy in social media is identifying and assessing possible risks. This makes sure that stakeholders are prepared to act quickly and correctly when a crisis hits social channels. At We Are Social, this activity is part of the process of defining people, processes and platforms, […]

Facebook: Towards a marketing database

Ad Age recently carried the following article from me, commenting on the implications of Facebook’s new page post targeting feature. They’ve been kind enough to let us reproduce it in full below: Facebook Moves Away From Dumb Broadcasting Tool to Marketing Database Page Post Targeting Will Require a Radical Re-Thinking of the Approach to Content […]

Maximizing your tweets

A great infographic from Fusework Studios based on data from Buddy Media’s recently published ‘Strategies for Effective Tweeting: A Statistical Review’, which tries to answer questions like: When is the best time to tweet? How can I increase engagement and conversation? How can I get more people to retweet my tweets?

We Are Social’s Monday Mashup #129

Pinterest continues to grow According to Shareaholic, referrals from Pinterest are growing at a steady rate. As a measure of where Pinterest currently stands, it drives more traffic to sites operating Shareaholic than Twitter and Bing and it’s only 0.10% away from overtaking Yahoo: Google+ doesn’t appear in Shareaholic’s graphs, but it accounted for a minuscule […]

Top Facebook Pages in the US, July ’12

Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US July 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook:

Top Facebook Pages in the UK, July ’12

Socialbakers have just released their top Facebook Pages in the UK July 2012 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook:

The Social Olympics: Battle of the brands

A great infographic from Gorkana Group looking at which of the sponsors are winning and loosing the Olympic battle in social media. We’re proud to see that our client adidas is winning the battle against Nike, and that our client Westfield is doing pretty well too..

How to create great social content

Marketing magazine recently published an article from me on how to create great social content. They’ve been kind enough to let us reproduce it in full below: There’s an old screenwriting phrase worth remembering when creating social content: Show don’t tell. The concept is fairly simple: whenever possible, communicate your point with a visual direction, […]