Our Insights

Ad Age recently carried the following article from me, commenting on the implications of Facebook’s new page post targeting feature. They’ve been kind enough to let us reproduce it in full below: Facebook Moves Away From Dumb Broadcasting Tool to Marketing Database Page Post Targeting Will Require a Radical Re-Thinking of the Approach to Content […]

A great infographic from Fusework Studios based on data from Buddy Media’s recently published ‘Strategies for Effective Tweeting: A Statistical Review’, which tries to answer questions like: When is the best time to tweet? How can I increase engagement and conversation? How can I get more people to retweet my tweets?

Pinterest continues to grow According to Shareaholic, referrals from Pinterest are growing at a steady rate. As a measure of where Pinterest currently stands, it drives more traffic to sites operating Shareaholic than Twitter and Bing and it’s only 0.10% away from overtaking Yahoo: Google+ doesn’t appear in Shareaholic’s graphs, but it accounted for a minuscule […]

Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US July 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook:

A great infographic from Gorkana Group looking at which of the sponsors are winning and loosing the Olympic battle in social media. We’re proud to see that our client adidas is winning the battle against Nike, and that our client Westfield is doing pretty well too..

Marketing magazine recently published an article from me on how to create great social content. They’ve been kind enough to let us reproduce it in full below: There’s an old screenwriting phrase worth remembering when creating social content: Show don’t tell. The concept is fairly simple: whenever possible, communicate your point with a visual direction, […]

Are you a Social Media enthusiast? Do you wish you could spend more time doing what you love? Would you like to get even better at what you love by working with some of the world’s best Social Media practitioners? Most importantly, do you want to move to Singapore and experience both business and life […]

The ‘Like’ as loyalty Why Facebook users decide to ‘Like’ a company could be shifting away from being enticed by discounts and deals and instead moving towards using the thumbs up as a loyalty card or a stamp of approval. According to new research, nearly 60% of Facebook users in the US who were surveyed […]