Blog - Page 195 of 264 - We Are Social UK

We Are Social’s Monday Mashup #125

Monkey does as monkey says New research released by Ipsos has revealed that nearly one in four people say they would buy from a brand because a friend engages with the brand through social media. Even better news for our friends in Brazil as this number rises to 39% within the BRIC countries. Twitter users […]

The IPA's 12 top tips for Modern Briefing

Last week the IPA and Contagious put on a ‘Modern Briefing’ event where some of Britain’s best planning talent espoused their 12 top tips for different aspects of modern briefs: Process: Glyn Britton, Albion Insights: Michael Dick, MEC Audiences: Richard Huntingdon, Saatchi & Saatchi Participation: Patricia McDonald, Isobar UK Channels: Jason Gonsalves, BBH Trends: Dan […]

Conversation to trust: a bank goes social

Why do we talk? We look for information, we develop social bonds, we offer our help and we try to influence the way we’re perceived. Maslow theorised on the hierarchy of needs more than 50 years ago and they were revisited a few months ago by Adams in a study of the way we use […]

The Social Media Benchmark, Spring '12

The Social Media Benchmark is a rolling six-monthly study exploring how marketers in the UK, Europe, Africa and Asia are adapting to, investing in and getting value from social media. They’ve published some of the results from the second wave of the Social Media Benchmark in the below infographic:

We Are Social’s Monday Mashup #124

Survey reveals marketers are more interested in awareness than ‘likes’ A survey from Ad Age and Citigroup asked marketers who buy Facebook ads about what their goals are and 45.9% responded that building awareness and sentiment for their brands was their top priority. In second place was driving traffic to brand websites with 17.6% followed […]

World Map of Social Networks

Vincenzo Cosenza has updated his famous world map of social networks with June 2012 figures. The image below animates through the last 3 years’ worth of data, and is a fascinating representation of how Facebook has come to dominate:

The 4 Cs of the Conversation Company

Here at We Are Social, our work is motivated by our conviction that companies that integrate social into their business are the long-term winners in their industries. We see it first hand everyday and a recent study by InSites Consulting is yet another piece of data that points to this. Their research found that companies […]

When should I post this?

A great infographic from Raka looking at recently released data from Bitly on the best times to post to Twitter and Facebook (all times in EST):

We Are Social's Monday Mashup #123

How Facebook fans show their loyalty Debate has been raging in the social sphere about the meaning of a ‘Like’ and the difference between what marketers think it means and why Facebook users decide to ‘Like’ pages. New research shows that users say that Facebook acts as their loyalty card and it’s how they want […]

NMA Top 100 Interactive Agencies 2012

New Media Age have just released their Top 100 Interactive Agencies 2012 report. The Top 100 is based on fee income, and just in time for our 4th birthday, we’ve made it into the Top 100 itself for the first time in 81st place (last time we were Ones to Watch). What we’re really pleased […]