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Participation inequality: 1/9/90 rule no longer applies? After carrying out an in-depth investigation into how the UK online population uses digital media, the BBC has developed a new model of digital participation: The Participation Choice. Going against accepted models, specifically the 1/9/90 rule, it suggests that participation is now the norm, claiming that 77% of […]

eMarketer recently ran a webinar on Social Media in the Marketing Mix – Global Best Practices, which covered the following: How are marketers creating and executing global social media campaigns? How can companies overcome cultural, language and other barriers when doing social media marketing? What are the best practices for businesses to manage their social […]