Our Insights

eMarketer recently ran a webinar on Social Media in the Marketing Mix – Global Best Practices, which covered the following: How are marketers creating and executing global social media campaigns? How can companies overcome cultural, language and other barriers when doing social media marketing? What are the best practices for businesses to manage their social […]

Did you know that more people have mobile phone subscriptions than have electricity or safe drinking water? And with over half of the US mobile subscribers now owning smartphones (it’s a similar picture in Europe), and Forrester predicting both that more people will access the internet from mobiles than PCs and that tablets with replace […]

Facebook advertising revenue stalls despite strong growth Figures from the 1st quarter of 2012 have shown that even the might of Facebook is not impervious to the advertising business cycle. Sales of $1.06 billion in Q1 were slightly down on the $1.13 billion reported in Q4 of 2011, though it’s not uncommon for marketers to tighten […]

Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his latest Next Generation Media Quarterly with us.

The team here at We Are Social spends a lot of time tracking the latest developments in social media. A large part of that investigation is designed to help us put together an accurate and up-to-date picture of social media platforms and their audiences around the world. However, in addition to mapping out today’s social […]

Trust in social grows According to Nielsen’s latest Global Trust in Advertising report, social networks and consumer-generated media continue to have a significant impact on advertising as consumers reliance on word-of-mouth in the decision-making process has increased significantly. The report showed that 92% of consumers trust friend’s recommendations above all other forms of advertising – up 18% since […]

I’m going to be chairing two panels at the The Social Media for Customer Service Summit, which takes place in London on Monday and Tuesday next week. The main problem with chairing panels at social media conferences is that most people agree with each other. When talking about social at a macro level the principles […]

In our discussions with marketers around the world, one of the questions we hear on a regular basis is: What advice would you give to a brand that’s just starting out in social media? It’s a question that’s come up again a few times in recent days, so we thought it would be helpful to […]