Our Insights

Trust in social grows According to Nielsen’s latest Global Trust in Advertising report, social networks and consumer-generated media continue to have a significant impact on advertising as consumers reliance on word-of-mouth in the decision-making process has increased significantly. The report showed that 92% of consumers trust friend’s recommendations above all other forms of advertising – up 18% since […]

I’m going to be chairing two panels at the The Social Media for Customer Service Summit, which takes place in London on Monday and Tuesday next week. The main problem with chairing panels at social media conferences is that most people agree with each other. When talking about social at a macro level the principles […]

In our discussions with marketers around the world, one of the questions we hear on a regular basis is: What advice would you give to a brand that’s just starting out in social media? It’s a question that’s come up again a few times in recent days, so we thought it would be helpful to […]

Social Fresh have released a report detailing how Facebook advertisers use the platform. 70% of ads keep users on Facebook, instead of re-directing them to a brand’s website. Surprisingly, 55% of advertisers do not use sponsored stories, which are social ads that you should supposedly be more inclined to click on because it reflects the interactions […]

Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US Q1 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook:

Socialbakers have just released their top Facebook Pages in the UK Q1 2012 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook:

Google have just revealed a new Google+ layout and interface: As part of the rollout, Google appears to have added new share functionality across a wide range of its different properties: Google Search: YouTube: Gmail: Do you think these new features are primarily intended as social networking functionality, or are they more directed at understanding […]

Social networks grow userbase and engagement eMarketer posted an interesting study of which countries they expect to grow the fastest this year in terms of social networking users – the growth in the Asian market once again underscores how important it is. The science behind ‘Why tweets go viral?’ According to researchers at Indiana University, […]