Blog - Page 212 of 264 - We Are Social UK

Booz&Co: Social Media & Marketing 2011

Some great research from Buddy Media and Booz & Company, revealing insights into how leading companies are transforming from social campaigns to enterprise marketing capabilities, in an effort to successfully incorporate social media into the mix: The research focuses on social capability priorities, key areas for investment, the evolving role of partners, and major issues […]

Social, Digital and Mobile in Indonesia

As promised in our overview of Social, Digital and Mobile in Asia yesterday, we’re excited to share the first of our individual country reports: Indonesia. We’ve chosen to start with Indonesia for a number of reasons. Firstly, it’s one of the most social countries in the world. Indonesia has long had the second largest global […]

Who's using Google+

A great infographic from Flowtown looking at the make-up of Google+’s audience:

We Are Social’s Monday Mashup #99

Facebook ads get you emotional Facebook have been selling different types of advertising for a while now and suggesting those that resemble status updates are more engaging than elsewhere online. This claim has now been confirmed by two studies conducted by Neurofocus and Nielson. The studies used brainwave pattern analysis to determine how effective marketing […]

Social, Digital and Mobile in Asia

The social, digital and mobile landscape in Asia changes on an almost daily basis, and keeping up to date with this evolution can be quite a challenge. As a result, many of our clients and partners have similar questions: Do Chinese netizens prefer Renren or Sina Weibo? What’s the internet penetration in India? How much […]

Heinz 12 Days of Christmas

After an exciting year of groundbreaking campaigns across Heinz’s brands – from the launch of Heinz Tomato Ketchup with Balsamic to Get Well Soup for Heinz Soup – we’ve rounded off the year with a 12 Days of Christmas advent calendar across the Heinz Tomato Ketchup, Heinz Beanz, and Heinz Soup Facebook pages. From the […]

Facebook Pages Get Private Messages

Facebook are continuing last week’s platform innovations by trialling Private Messages for Pages: Although this may appear a minor addition, the implications are actually quite significant: these private message will make it much easier for brands to interact with fans and – critically – complainants, in a more direct and individual manner. When a visitor […]

We Are Hiring Senior Account Managers

2012 is almost upon us, and we suspect a great number of you are thinking about making a fresh start in January. So why not get your resolutions started early and update your CV then send it our way? A large European client win has meant that we’re growing – again – at We Are […]

The new Twitter – or is it Sina Weibo?

Following yesterday’s update on the redesign of Twitter and its new functionality, the We Are Social team here in Singapore took a closer look, fuelled by this great post on Penn Olson. We came to the conclusion that many of Twitter’s ‘new’ features look quite ‘familiar’. We believe that exploring these similarities helps to illustrate […]

A first look at Twitter's redesign

Twitter have just launched a new re-design. Here’s a first look: We’ve simplified the design to make it easier than ever to follow what you care about, connect with others and discover something new. You’ll see this new design both on Twitter.com and mobile phones, so that you’ll have a familiar experience any time, anywhere. […]