Blog - Page 213 of 264 - We Are Social UK

Social, Digital and Mobile in Asia

The social, digital and mobile landscape in Asia changes on an almost daily basis, and keeping up to date with this evolution can be quite a challenge. As a result, many of our clients and partners have similar questions: Do Chinese netizens prefer Renren or Sina Weibo? What’s the internet penetration in India? How much […]

Heinz 12 Days of Christmas

After an exciting year of groundbreaking campaigns across Heinz’s brands – from the launch of Heinz Tomato Ketchup with Balsamic to Get Well Soup for Heinz Soup – we’ve rounded off the year with a 12 Days of Christmas advent calendar across the Heinz Tomato Ketchup, Heinz Beanz, and Heinz Soup Facebook pages. From the […]

Facebook Pages Get Private Messages

Facebook are continuing last week’s platform innovations by trialling Private Messages for Pages: Although this may appear a minor addition, the implications are actually quite significant: these private message will make it much easier for brands to interact with fans and – critically – complainants, in a more direct and individual manner. When a visitor […]

We Are Hiring Senior Account Managers

2012 is almost upon us, and we suspect a great number of you are thinking about making a fresh start in January. So why not get your resolutions started early and update your CV then send it our way? A large European client win has meant that we’re growing – again – at We Are […]

The new Twitter – or is it Sina Weibo?

Following yesterday’s update on the redesign of Twitter and its new functionality, the We Are Social team here in Singapore took a closer look, fuelled by this great post on Penn Olson. We came to the conclusion that many of Twitter’s ‘new’ features look quite ‘familiar’. We believe that exploring these similarities helps to illustrate […]

A first look at Twitter's redesign

Twitter have just launched a new re-design. Here’s a first look: We’ve simplified the design to make it easier than ever to follow what you care about, connect with others and discover something new. You’ll see this new design both on Twitter.com and mobile phones, so that you’ll have a familiar experience any time, anywhere. […]

Socializing Your Brand

An interesting piece of research from Forbes, looking at: What’s on CMO’s minds as they go social? How do you create a first-rate social brand? And why does it matter?

Global vs. local social media strategies

One of the toughest challenges facing brands in social media is how to manage activities across different countries and cultures. The problem has been around for a while, but as the social media population grows and spreads out across multiple platforms, it’s actually getting more complex. The issue boils down to one straightforward question: should […]

The Social Commerce Opportunity

A great infographic from Moontoast, based on their ebook of the same name:

We Are Social’s Monday Mashup #98

Brands on Facebook feel neglected A new report from Forrester Research highlights the strain between Facebook and the brands who are trying to derive value from the social network in their marketing campaigns. According to the report, there’s plenty of blame to go around for the current state of affairs. On the one hand Facebook […]