Blog - Page 229 of 264 - We Are Social UK

Heinz limited edition Facebook launch

We’re really excited to be working with Heinz on the launch of the first ever limited edition Heinz Tomato Ketchup. As a thank you to its 45,000 UK Facebook fans for being such passionate advocates of the brand, this morning at 9am we made the first 3,000 bottles of the limited edition ketchup with balsamic […]

The world is obsessed with Facebook

A nice video from Alex Trimpe, inspired by an infographic from Online Schools:

We Are Social's Monday Mashup #62

Social media spending to reach 9.8% of overall marketing budgets this year A survey from the American Marketing Association has found that social media spending will rise to 9.8% of overall marketing spend over the next twelve months – looks like CMOs are starting to share our outlook on the world. Online video sharing doubled […]

Trending the future

A nice deck from the gang at space150:

Case study: Clothing at Tesco, LifeStyled

At NMA’s recent Reputation Online Live event on Retail & Digital PR, I had the opportunity to present with our client Zoe Macerlean, Social Media Manager at Tesco, our case study on how building an online community for Tesco’s clothing business resulted in over £1.1 million in revenue being generated directly by social media in […]

Can bad news be good publicity?

Luke Brynley-Jones is the co-founder of Influence People, which runs social media conferences in the UK, Europe and USA. They’re hosting Social PR 2011 in London next Monday, 28th February. If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell […]

We Are Social's Monday Mashup #61

Peer referral or review carries more influence than ads, claims Deloitte In their third annual State of the Media Democracy report, Deloitte have said that reviews found in social media influence our buying decisions more than advertising. 53% of respondents said that they had decided against buying a particular product due to a negative review […]

Profiling healthcare influencers

As part of my Social Media Week presentation on what social media means for charities, I talked about the need to identify and profile key influencers within online communities relevant to your organisation. Last March we undertook an in-depth influencer research project for the Department of Health to help them gain a deeper understanding of […]

Global social media use, 2011

A nice deck from our friend Tom at Trendstream, looking at the current worldwide social media usage stats and emerging usage patterns:

We Are Social’s Monday Mashup #60

CMOs say Facebook delivers highest ROI A survey of 175 CMOs from the CMO Club found that 74% of respondents are confident that 2011 will be the year that the industry cracks the issue of measuring solid ROI on social media investment. When asked which platforms yield the highest return, Facebook topped the leader board, […]