Our Insights

Facebook seek investment from Goldman Sachs Goldman Sachs reached out to its wealthy private clients this week offering them the chance to invest in an ‘unnamed private company’ widely presumed to be Facebook. Those briefed on the deal said individuals would have to invest at least $2 million and wouldn’t be allowed to sell their […]

2010 is almost over (in fact, for our friends in Sydney, it already is). A lot has happened this year, and as well as our regular Monday Mashups, we’ve hosted some interesting topics and debates here on the We Are Social blog. Here are my personal highlights: A mildly popular blog’s stats laid bare We […]

Here’s the Christmas edition of our Monday Mashup, and unlike me, perhaps a little lighter than usual… Facebook more popular than Google on Christmas Day Social media as a whole may have been bigger than search since May, but it took until Christmas day for Facebook on it’s own to match-up to Google here in […]

A great deck from our friend Noah Brier exploring the thesis that everything is media

According to recent research by Sysomos, Twitter users have changed. Not only have they grown in numbers: they’ve grown up and have a more mature approach to Twitter. It’s a collective acquisition of behaviours and uses that shows clearly Twitter is headed towards more engagement and more interaction between people (and brands, too). A few […]

Forrester claim US consumers spend equal time with TV and the internet Forrester’s annual look at the US online consumer this week claimed that for the first time ever, the average time that US consumers report spending online is the same as they report spending watching TV. This generated plenty of controversy and criticism online […]

Contagious Magazine have released their annual Most Contagious report – a round-up of ‘the biggest global trends, technologies, and campaigns of the year’:

When Marshall McLuhan popularised the concept of the Global Village, I wonder if he saw this day coming. Paul Butler, an intern in Facebook’s data infrastructure engineering team, produced this amazing data visualisation, by taking a sample of about ten million pairs of friends on Facebook, combined with each user’s city: Not only were continents […]