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Many businesses still failing to embrace social media

Yesterday Econsultancy published their Social Media and Online PR Report, produced in association with bigmouthmedia. It’s certainly worth a read. The first thing to point out is that the scope of the research is nothing if not impressive. They received over 1,100 respondents representing 458 client-side organizations and 522 agency / suppliers. One might assume then […]

We Are Social’s Monday Mashup #3

It’s time for We Are Social’s Monday Mashup, our pick of some of the web’s finest research, news and case studies. CMOs: Consumers Are Connected. You Need To Be, Too The prolific Jeremiah Owyang penned this article for Forbes magazine, as a guide for CMOs who are currently putting the finishing touches on their 2010 […]

The social network in your pocket

A nice presentation from Mike Arauz: Mobile technology is making every experience both digital and social. That means that the experiences that we previously thought of as happening “off line” now play by the same rules as online experiences. The same principles that make things spread online now need to be applied to real world […]

We Are Social at 140 Characters

Photo by Paul Clarke Yesterday, while Robin was wowing the audience of Monitoring Social Media 2009, I attended the 140 Characters conference at the O2 in London, part of a series of conferences under Jeff Pulver‘s care and attention. Twitter conferences have often been derided as being populated by agencies and other die-hard converts telling […]

An anthropological intro to YouTube

Dr. Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University, a pioneer in digital ethnography and the man who brought us Web 2.0 … The Machine is Us/ing Us and Information R/evolution presents an anthropological introduction to YouTube to the Library of Congress: I know you’ve been shown this video before, but have […]

We Are Social's Monday Mashup #2

It’s time for We Are Social’s Monday Mashup, a quick round up of research, news and case studies that caught our eye over the last week and we thought were worth sharing. Here’s our pick of some of the web’s finest. Crowdsourcing advertising – can it work? A fine post by Amelia Torode about Peperami’s […]

Monitoring Social Media

Monitoring Social Media 09 is taking place in London this coming Tuesday. The organiser, Luke Brynley-Jones, talks about the inspiration for the event and what it aims to achieve. In the dying days of the summer, Asi Sharabi wrote a late night rant about the state of social media monitoring. He directed his anger squarely […]

Vote for us as Best Blog in the BIMAs!

I’m trying to not make a habit of doing this, but as well as being shortlisted in four of the main categories in the BIMA Awards, thanks to you, we’re also up for the Best Blog Award, which is being decided by a public vote. So, I’d like to ask a very small favour, assuming […]

We Are Social’s Monday Mashup

This week we’re kicking off what we plan to make a semi-regular feature for your Monday afternoons on the We Are Social blog. A quick round up of research, news and case studies that caught our eye over the last week and we thought were worth sharing. Social Media: The Next Great Gateway for Content […]

The Intention Economy

David Gillespie has been burning the midnight oil producing this epic 260 slide presentation, which covers a lot of ground, including his thoughts about the ‘Intention Economy’, in an incredibly compelling way. As you’ll see from the opening slides, it has a particular resonance for us here at We Are Social. Over to him: