1664 Blanc | Agree To Disagree

When 1664 Blanc launched their new campaign, ‘Agree to Disagree’, they paired an iconic celeb – hello Robert Pattinson – with a sharp big brand idea built for conversation – “Good taste is hard to agree on.”

While 1664 Blanc were making waves with the TVC and outdoor, we went all-in on playing in the spaces where good taste is hard to agree on and celebrating positive debate where it’s ok to “agree to disagree”.

“16:64 Seconds” – Repeat Format

First up, “16:64 Seconds” – creators have 16:64 seconds to debate good taste. Ownable, distinctive, globally owned, and locally captured. Landing 1664 Blanc Parisian-inspired passion points of fashion, art, gastronomy, music, and where to party.

✅ Globally demonstrated format, executed locally by 8 local market social channels.
✅ Flexible adaptation by markets while retaining what makes the idea land.
✅ Landing the big brand idea in a ‘be interesting first’ social format
✅ Spark debate on the subjects in comments
✅ Builds over time and acts as a vehicle to drop in elevated influencers / celebrities

“Chat 1664” – Creator Campaign

Then, we launched “Chat 1664” – a creator-focused mini-campaign where tastemaker creators from the worlds of fashion, art, gastronomy, and music shared their radically subjective and wholly human hot takes on ‘good taste’.

The hook was all about kicking back against the cultural backdrop of generic A.I. takes on good taste, with every video opening on ‘AI thinks this – but I disagree – for me it’s all about [insert radically subjective, nuanced, textured, and wholly human take on taste]’.

Everything was collab-posted and sparked further debate in the comments. We featured a blend of macro, micro, and nano creators to blow up the big brand idea on the cultural fault line where the debate on taste is happening right now around AI. As Lisa Smith, D&AD President says: “As AI becomes more accessible, taste becomes more valuable.”

✅ Culturally relevant topics (A.I.) spark debate in comments.
✅ Diverse creators selected for their human expertise as human tastemakers – not just reach as influencers.
✅ Landed the big brand idea of “good taste is hard to agree on” in an authentic social-first way.

But we didn’t stop there. Because social is about pulling all the levers. It’s a “this and…” attitude, not just a “this or…” game.

Creative Community Management

Showing up in culture, where people were agreeing to disagree in social spaces, connected to our passion points – winning top comment in the wild every day and literally placing the brand in the cultural conversation.

IRL X Social: We supported a PR-led event featuring Rob by guiding a range of influencer social content.

TVC Remixes, Not Cutdowns: We didn’t just ‘cut down’ the TV ad; we re-edited and flipped the scenes for social with over 10 short, playful, platform-native, highly creative remixes from Reels to Carousels.

Product Play, Not Product Ads: Social doesn’t care about your ‘occasion-based, consumption moment banner style product ads’. Social wants novel, playful, highly contextual creative product videos that win attention and entertain.

So in a world where a brand’s success on social lives and dies on how interesting and entertaining their output is; forget ‘TVC cutdowns’, ‘drum-beat content’’, or ‘always-on slop’. Think novel remixed, drum-solo content, and always-unexpected creative content.