Netflix ‘Speak like El Patron’ Entertainment Netflix Italy
Netflix ‘Speak like El Patron’
Scroll DownThe Brief
When Netflix launched one of its most iconic ever series, Narcos, it caused a frenzy around the world. Viewers were immediately hooked by Escobar’s exploits and fascinated by the culture of Colombia. But there was also a more unexpected area that was piquing fans’ interest – the language predominantly used in the series, Spanish.
To launch the second season, we needed to grab our audience’s attention.
OUR INSIGHT
During and after Narcos’ hit first season, social media monitoring showed us that quotes, memes and comments in Spanish had started appearing online, inspired by the show’s plotlines. But the most interesting discovery was that people weren’t just quoting the series – they were actually learning the Spanish language from it.
The IDEA
We saw an opportunity to tap into this behaviour and help Narcos fans take their enthusiasm for Spanish even further. Netflix partnered with leading language app Babbel to create an entire Spanish lesson inspired by the world of Narcos, for both mobile and desktop.
Listening, reading and writing exercises were created, all based on the series. Available in six languages – French, English, German, Italian, Portuguese, and Swedish – people everywhere were all able to start learning Spanish, Patron-style.