16 Jun 2023 The Power of Play: Gen Z’s Cure to Loneliness https://wearesocial.com/uk/blog/2023/06/the-power-of-play-gen-zs-cure-to-loneliness/ Lorenzo Perosino, Strategist at We Are Social Netherlands, explains how Gen Z have been labelled 'The Lonely Generation', and how...
02 Jun 2023 How Gamefluencers are Shaking Up the Esports World https://wearesocial.com/uk/blog/2023/06/how-gamefluencers-are-shaking-up-the-esports-world/ Nathan Pillot, Strategic Planner at We Are Social Paris, explores the phenomenon of Esports and the opportunity it creates for...
17 Apr 2023 Need to know: Lemon8 https://wearesocial.com/uk/blog/2023/04/need-to-know-lemon8/ What do marketers need to know about the current hot social platform, Lemon8?
12 Apr 2023 How sports brands can use YouTube to reconnect with Gen Z https://wearesocial.com/uk/blog/2023/04/how-sports-brands-can-use-youtube-to-reconnect-with-gen-z/ In this post, We Are Social Sport’s Daniel Parker explains why YouTube is currently being undervalued by brands looking to...
21 Mar 2023 Woolmark: bridging the gap between sport and fashion https://wearesocial.com/uk/blog/2023/03/woolmark-bridging-the-gap-between-sport-and-fashion/ In a three year campaign with the Woolmark Company called ‘The Added Element’, we targeted outdoorsy millennial and Gen Z...
14 Mar 2023 How We Hacked Transfer Deadline Day With Adidas https://wearesocial.com/uk/blog/2023/03/how-we-hacked-transfer-deadline-day-with-adidas/ We hacked transfer deadline day with cross-platform storytelling to put adidas football's Predator boot at the heart of football culture.
06 Feb 2023 We Are Social’s Monday Mashup #616 https://wearesocial.com/uk/blog/2023/02/we-are-socials-monday-mashup-616/ Twitter charges $1,000/month for gold badges, TikTok tests 'Refresh' to reset the FYP, and Telegram adds 10 new features in...
30 Jan 2023 We Are Social’s Monday Mashup #615 https://wearesocial.com/uk/blog/2023/01/we-are-socials-monday-mashup-615/ Twitter changed its font, TikTok expands DM settings, WhatsApp's native Mac app Beta is now available to all, and more...
12 Jan 2023 Why a fragmented landscape is an opportunity for brands https://wearesocial.com/uk/blog/2023/01/why-a-fragmented-landscape-is-an-opportunity-for-brands/ How brands and creatives can find opportunities in a shifting social media landscape.
12 Jan 2023 Trend Five: Expanding Identities https://wearesocial.com/uk/blog/2023/01/trend-five-expanding-identities/ At the end of last year, we launched our annual trends report- Think Forward 2023: Fragmented Futures. It features the...
