MEDIA & DISTRIBUTIONMedia Planning
Our media experts leverage social insights to understand people and their behaviours in the context of social platforms. We use this to define our targeting criteria, based on the customer journey, and identify the best combination of channels and tactics to connect with your audience.
We focus on delivering efficient brand growth while leveraging all of the channels and formats at our disposal. We define audience targeting that connects our audience’s social insights with platform and data capabilities.
We then select channel-specific formats and placements that best activate the content and creative, and resonate with our audience, to ensure unique tactics are exploited for maximum impact.
More Services
Distribution Strategy
Media & Distribution
We develop distribution strategies that help brands reach their audience and cut through the noise of their competition.
Paid Media Management
Media & Distribution
We transparently buy media on all platforms, optimising campaigns in real-time to ensure our client’s budget works harder.
Influencer Marketing
Media & Distribution
We manage end-to-end influencer campaigns, from mapping, tracking, co-creation and media, helping our clients form partnerships with impact.
Effectiveness Measurement
Media & Distribution
Our measurement frameworks recommend metrics and measurement techniques to prove the effectiveness of social thinking in driving business results.
Social Commerce
Media & Distribution
We help deliver a social shopping experience that is fluid, entertaining and frictionless, generating a measurable business impact.
Performance Media
Media & Distribution
We design performance campaigns that build brand preference and loyalty while efficiently driving customers through the funnel.