We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
We were in contention for three awards; including the most prestigious prize of the night: Best Large Agency, with only We Are Social and Holler making it through to the shortlist. As, of course, the biggest awards are saved till last, we spent a little time populating the event’s live Twitter wall with The Most Mundane Twitter Conversation Broadcast On A Big Screen Ever.
— Nick Hearne (@nickhearne) October 23, 2014
— James Nester (@James_Nester) October 23, 2014
Soon enough, our big moment came – and it was good news.
— Don't Panic Events (@dontpanicevents) October 23, 2014
We were pretty excited to win, as I think this pictures shows.
— Nick Hearne (@nickhearne) October 23, 2014
Some new friends we made throughout the evening were so pleased for us that they joined us on stage to celebrate.
— UK Marketing Network (@ukmarketingnet) October 23, 2014
And if all this wasn’t enough fun for one night, we even spotted a genuine 80’s celebrity.
— Nick Hearne (@nickhearne) October 23, 2014
This award is a reflection of all the amazing work everyone at We Are Social has been doing over the last year and we were delighted to accept it on behalf of the whole agency. Here’s to even more success in 2014, and beyond!
A small part of me dies every time I go to a conference and someone says how important “Big Data” is. It’s as if the size of the data alone is interesting. It’s not. Data without context means nothing, like a flickering LED on a server.
What is interesting is the insight that any data gives, or as Cindy Gallup puts it: “Big data is people in disguise”.
Gallup was speaking at DigitasLBI’s UK New Front event alongside ex-England rugby coach Sir Clive Woodward. Clive’s presentation was on Big Rugby Players and data which provided useful social media metaphors with a compelling presentation on England’s preparation for, and its win at the 2003 Rugby World Cup.
Clive’s mantra is “talent alone is not enough”. All of his competitors had talent too – so do yours. So if talent alone wasn’t enough – then what was? Clive’s insight was that data was going to be the difference.
When he came onboard as a coach only a small percentage of the England team could use a laptop. He decided that this needed to change and he was going to use data to innovate the way he managed his players. He couldn’t do this alone, he needed his team to come on this journey with him. So he made a bold claim. If a player wouldn’t learn about new tech they wouldn’t be on the team.
Clive quickly incorporated Prozone technology which tracked the exact movement and position of each player on the pitch at all times. At the end of each game each player was given a CD with a record of their game on it and told to spend two days studying it. After this, each player had to present to Woodward an analysis of their game, their teams’ game and crucially, their opponents’ game.
This technique was revolutionary in rugby and played a key role in England’s victory. He was able to show his players what they were doing and not just tell them.
— BIMA (@BIMA) October 13, 2014
How often do we tell our clients and colleagues what we think and how often do we show them the value? Are your teams fluent in the technology that gives you the insight into your customers? Or is it someone else’s job?
Agencies now can learn from Clive’s attitude back in 2003. His attitude to gathering data and understanding what it means resonates with our approach to our client work. Our Research & Insight analysts work quantitatively to provide our teams with an understanding of communities and their behaviour. Our community managers give qualitative feedback based on the daily observations of conversation dynamics. Our strategists use these insights to ensure we’re reaching consumers in the most effective way. Everything we do is based on analysing data and using it to inform our next steps.
Technology is improving, changing and developing every day and while (hopefully) everyone in a marketing agency is now proficient with a laptop, we’re kidding ourselves if we think this is going to be enough to stay ahead of the curve and best service our clients. This is why we make sure our team is introduced to the latest technologies available. It may be a fad, or it may be as revolutionary as the smartphone.
Clive showed that there can be a beautiful synergy between teamwork, data and being open to innovation to achieve the best results possible – we agree.
By the time summer fades to fall, people are excited to trade in their sundresses and flip flops for layered looks. Stemming from the days of back-to-school shopping, fall is often a time when people re-evaluate their wardrobe — and look for new pieces to define their personal style.
It was this insight that drove the concept for Armani Exchange’s #NewJacket campaign. Armani Exchange selected a group of global influencers to create a photo diary that captured their take on the season, inspired by their new Armani Exchange jacket.
Actors, writers, musicians, models, and directors curated day-in-the life photo diaries to be shared with Armani Exchange customers and fans via a custom landing page on armaniexchange.com, social channels and in-store windows and signage. The influencers’ unique content showcased to fans how a #NewJacket is more than just an article of clothing.
— Armani Exchange (@ArmaniExchange) September 19, 2014
Armani Exchange launched a contest to the social community for fans to share a fall outfit on Instagram or Twitter with @armaniexchange, and express which Armani Exchange jacket completes the look, using the hashtag #NewJacket. Here are just a few of our favourite incredibly stylish entries:
— UK BAE ✌️ (@ohaileigh) September 24, 2014
— anahy (@anahyproduction) September 29, 2014
— Joshua Seybold (@Jishwa26) September 26, 2014
Now it’s time for you to join the #NewJacket campaign! Visit Armani Exchange for full contest details. Stylish winners will be selected at random on 22nd October.
*Ding Ding* Round 5. The bell is ringing for the fifth round of our Social Media Smackdown series in London. We have a knock out line up of HSBC, Sony Playstation and F&F presenting at the event, going head to head with an overview of their most recent social media successes and learnings in front of a brand only audience.
Each brand will give a punchy ten minute presentation, which will be followed by three intimate roundtable discussions giving attendees a chance to ask the presenters questions about their work and their wider social media strategies.
It will take place on Tuesday 28th October at We Are Social’s London office in Farringdon, commencing at 8:30am sharp after the audience has been fuelled with hipster coffee and breakfast butties.
If you work for a brand and would like to come along next Tuesday, please email me, Sophie FitzGerald, and I’ll sort you out with a ticket.
We look forward to seeing you there!
TO THE SMACKDOWN!
Teenagers like, totally hate Facebook
Facebook looks set to join pogs and yoyos (does this blog post make me look old?) on the teenage scrapheap. A survey by finance folk Piper Jaffray has found that only 45% of teens admitted to using the network this autumn, compared with 72% in spring. There’s certainly fear that, if trendsetters deem the network ‘uncool’, their friends will follow (and where they go, so will the marketers). Now if you’ll excuse me, I’m gonna strap my Heelys on and head over to Tumblr.
Organic Facebook reach keeps plummeting
Adobe, a Facebook Strategic Preferred Marketing Developer, has released its Q3 2014 report, finding that its clients have seen a 50% drop in organic reach over the course of the year, while paid impressions have increased just 5%. The company predicts that paid will grow another 10% to 20% in Q4, as marketing budgets increase for Christmas. To those of you that like graphs/hate words, here’s that story reworked for your benefit.
More video views on Facebook than YouTube
Facebook has, for the first time, surpassed YouTube for number of desktop video views. The social network snuck past its rival by a cheeky billion (12.3bn views vs. 11.3bn from July 2013 to August 2014), aided in part by its autoplay functionality. Marketers are making up part of this trend, as suggested by Socialbakers figures released last week; between May and July 2014, there was a 50% jump in the number of videos uploaded directly to Facebook from content marketers.
Kotak Mahindra creates Facebook money transfer
India’s Kotak Mahindra bank is allowing customers to send payment through Facebook, using their username and password. The ‘bank agnostic’ transfer system works with 28 different banking partners.
Facebook stickers available for comments
Facebook stickers are being rolled out to all post comments (timeline, groups and events), where previously they’ve been available only on Messenger. Below you can see how people might use them to talk about burgers, if they forgot the word for burger.
Tweets from people you don’t follow in your timeline
You may have noticed tweets in your timeline from people you don’t follow. Well, Twitter has confirmed that the feature, with which they’ve been experimenting, is now a full part of the service. The network said:
When we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.
Snapchat shows its first ad
Snapchat has entered the advertising game. Last week, it announced that this would be the case, before releasing the first advert over the weekend: a snap for upcoming horror flick ‘Ouija’.
The message showed up in users’ ‘recent updates’ feed, where we’ll expect to see any other ads in the near future. Asked about the reasons behind advertising, Snapchat said:
We need to make money.
Fair enough guys, it’s almost payday. We’ve all been there.
G+ is going nowhere
Google+ is staying with us, at least for the foreseeable future. Google’s new head of social media, David Besbris, has said that the company plans to remain in social for ‘the long haul’, so don’t go deleting your account just yet.
Skype creates a rival to Snapchat
Skype has launched a video messaging app, called Qik, which is the latest in a list of ‘Snapchat rivals’. Users can send video messages to their friends via the purely mobile app – each of these can last up to 42 seconds. Jokes on a postcard, Douglas Adams fans.
KLM is #happytohelp
Dutch airline, KLM, used the hashtag #happytohelp for a week-long customer service campaign, in which they used Twitter to help travellers, whether or not they were KLM customers. The aid took many forms, from personalised videos to a boat for skipping JFK-bound traffic.
— Royal Dutch Airlines (@KLM) October 13, 2014
McDonalds planning a cool 14,500 Facebook pages
Yes, McDonalds wants to have 14,500 Facebook pages by 2015, including one for every restaurant in the US. The goal is “real time” interaction with consumers.
Wyke Farms trademarks ‘Free Cheese Friday’
Wyke Farms has become the first brand to register a trademark based on the success of a social campaign. It’s been using ‘Free Cheese Fridays’ to give out, well, you can probably guess. So now NOBODY ELSE can give out dairy products on Fridays. It all sounds like a laugh, but you didn’t spend your weekend trying to find a use for 14kg of Stinking Bishop.
Social media and the Scottish referendum
Social media was more influential than its mainstream counterpart in influencing decisions around the Scottish independence referendum. According to YouGov research, 39% of voters were influenced by something they saw on social, compared with 28% for mainstream media. Poor old Alex Salmond clearly doesn’t have enough Facebook friends.