Hello, we are social. We’re a global conversation agency with offices in New York, London, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.

We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.

If you’d like to chat about us helping you too, then give us a call on (+1) 646-476-2893 or drop us an email.

#IamSocial: Experiencing editorial

by Alex Milic in News

Hey there, I’m Alex. I’m the other graduate here at We Are Social on the #IamSocial grad scheme. After battling through the ‘social application process’ and attending the assessment day, Rhoda and I finally made it onto the inaugural scheme. Tidy.

It’s time to fill you in on rotation two of the graduate scheme. This week I’ve been hurling myself too fast down slides, trying out Google Glass, accidently sending embarrassing all work emails about James Blunt and reviewing the buffet spread at Google HQ.

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Rhoda and I rocking out Google Glass

Along with all this, I’ve been surrounding myself with all things wordy as I complete my second placement in the editorial department.

What is Editorial?
Good marketing has always required great copy, and social media is no exception. The editorial team here at We Are Social heads up anything and everything word based, so as you’d expect, the past two weeks have been jam packed with all things content.

Every morning the editorial team meet up for a newsroom where they discuss the latest news and trends and try to find stories that may be relevant for our brands. Then, it’s time to get down to business. This week I’ve been working with the team to create a full months’ content calendar for one of our brand’s Facebook and Twitter pages. This requires tailoring content to a specific brands guidelines and voice, which can be tricky but also incredibly fun.

During my time here in editorial I’ve also been involved in creating social calendars for use between all our brands as well as getting involved in a plethora of brainstorm sessions as we start gearing up coming up for the festive season.

Google HQ and all the other stuff
This week I also got the chance to visit the Google offices – exciting for a multitude of reasons, including the fact that I got to chow down at the fabled Google canteen.

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In my head I looked cooler here.

The Google offices are incredible. They’ve got sleep pods, gyms with views across the whole of London and food everywhere. And I mean EVERYWHERE. Googlers are never more than 150 ft from food- dangerous for a food lover such as myself. Whilst there we even got to play about with Google cardboard which I highly recommend checking out.

In the last couple of weeks I also went along to Jaguar’s Invictus Games and the annual We Are Social’s Social Media Week pub quiz at Ticketmaster HQ in Angel.

The Social Media Week pub quiz was a great night and if you missed it, you missed out. The venue also has a slide, so this is how I made my entrance:

After two content packed weeks of editorial and attending loads of awesome events it was time for the monthly company meeting, where the whole London team gathers together with a couple of beers and goes through what’s been happening over the last month.

They also give out a ‘We Are Winning’ and ‘EPIC Fail’ award, the latter of which I unfortunately won for accidently sharing my top five James Blunt songs with the ENTIRE company. Not ideal, no one wants to be known as ‘that bloke that loves James Blunt’.

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It’s been a mad couple of weeks and I’ve loved my time here in editorial. I’m now off to spend some time crunching the numbers with Research and Insight; Excel skills- don’t fail me now.

What we’ve learned this week
Normally we reserve this last part of the blog for the five top things we’ve learned this week, instead, I’ve decided to share with you my top 5 James Blunt songs along with a running commentary of why they are in my top 5- enjoy.

1) 1973 – Unbelievable tune.
2) Wise Men – Sadly underrated.
3) Bonfire Heart – The Blunty equivalent of a fist bumping anthem.
4) Goodbye my lover – Wail it at the top of your lungs.
5) You’re Beautiful – Wouldn’t be a Blunty top five without it

The Best Digital/Social Agency in the World

by Robin Grant in News Google+

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September came to an exciting end for the team here at We Are Social. After having picked up the Holmes Report’s EMEA Digital Agency of the Year and Best Multinational Agency to Work For accolades back in May, we were delighted to hear that we also picked up the publication’s award for the ‘Best Digital/Social Agency in the World’.

With strong competition from the likes of Social@Ogilvy, Edelman and W20, our teams from all over the world are honoured to have been selected for an award that recognises how we’re making an impact across the globe. As The Holmes Report’s Arun Sudhaman writes:

Once known best for its European strength, the firm has built credible offerings in Asia-Pacific and the US, with new business coming from the likes of HSBC, Mondelez International, Panasonic and Red Bull. We Are Social’s creative excellence continues to impress, with campaigns delivering both critical praise and commercial results.

However, that wasn’t the end of our run of good news. We also picked up the ‘Digital Agency of the Year’ title at The Grocer Marketing & PR Awards – a reflection of all the fantastic FMCG work produced for clients such as Heinz, evian and Heineken in the last 12 months.

This, on the back of having already picked up Brand Republic’s Digital Agency of the Year, runner up in Ad Age’s International Agency of the Year and a two-star accreditation from Best Companies, means 2014’s success has already surpassed all our expectations.

It’s not just the agency itself that’s has been picking up trophies recently – our work has been recognised too. Recently, our #LoveJu campaign for Juventus was awarded Best in Class Winner, Social Content and Gold Winner, Experimental/Innovative on Social Media at the global W3 Awards and Gold, Social Media, at the ADCI Awards

Meanwhile, Tweet & Shoot for BNP Paribas continued its huge run of success over the last year with a Webby Award for Social & Content Marketing, evian’s Live Young January campaign picked up Best Use of Social Media at the Dadi Awards and first place at the IAB Creative Showcase. Grow Your Own for Heinz added to its awards tally with Social Media Strategy of the Year at The Drum Marketing Awards.

All of this awards success is an amazing achievement for our team around the world, and shows how We Are Social has become a truly global phenomenon. And with work from offices including Sydney, London and Milan currently shortlisted for more accolades, and having tied up some amazing campaigns in recent months, I’m pretty confident we’ll have a lot more good news to celebrate before the year is out…

The profile of Pinterest users

by Deniz Ugur in News

A recent GlobalWebIndex study analysed the demographics and attitudes of Pinterest users. It found that almost two-thirds of users are in 16-34 age bracket and there are more women than men on the platform.

A third of Pinterest’s total user base comes from America, followed by China at 14% and India at 13%. The report also shows almost all Pinterest users have a Facebook account and over 80% are highly active on YouTube, Google+ and Twitter.

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Marking a moment with BBC Music

by Nick Hearne in News

Last week, BBC Music unveiled a landmark musical moment across its television, radio and online networks, as 27 internationally acclaimed artists from a broad array of musical genres performed an extraordinary reworking of The Beach Boys’ classic song ‘God Only Knows’.

The film marked the official launch of BBC Music, an ambitious wave of new music initiatives that amount to the BBC’s strongest commitment to music in 30 years, and We Are Social was delighted to be a part of it.

Across social channels, a teaser phase kicked off the campaign as excitement built around a mysterious event coming to the BBC. This video was top secret. Everyone involved knew the importance of discretion throughout the project; I managed to not even tell my wife, my children, hairdresser or psychiatrist. Teaser content ran across the BBC’s own social platforms, including Twitter, Facebook and Instagram, as well as on music talent and BBC talent’s social channels, all under the hashtag #LoveBBCMusic.

Co-ordinating a social media strategy across 50+ platforms, we worked with the BBC to make sure the social media community had every chance to hear about the event. The momentum quickly picked up, and soon social channels were full of anticipation (and a bit of One Direction hysteria (ermahgerd Harrehh!!!)) as the date of the big reveal drew closer.

On the day of the broadcast, 7th October, we were generating content for social channels right up until the last minute – given the secrecy surrounding the video, it was important that timings were kept tight to minimize the chance of any leaks. At 8pm, every channel, from BBC One to BBC Radio 6 Music, BBC iPlayer to BBC Radio Cornwall, joined forces in the very first pan-channel roadblock broadcast. Simultaneously, all the BBC’s social channels changed their headers to mark the momentous occasion.

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When the video finally aired, artists took to Twitter to help the BBC spread the hype even further, and encourage repeat viewing.

To keep conversation going and broaden the event’s reach, we created sharable assets; including a set of very cool GIFs (I could watch the Dave Grohl airgrab on loop forever). Of course, social channels gave the incredible video the response it deserved, and soon #LoveBBCMusic was trending in the UK – with God Only Knows trending globally! We focused on making sure conversation about the film stayed focused on BBC Music, and driving people to www.bbc.co.uk/music.

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All in all, it’s been an amazing, sometimes stressful and always exhilarating experience to work closely with BBC Music and Karmarama on such an historic and momentous project. We loved it – and we’re delighted to see we’re not the only ones. *Celebratory Dave Grohl airgrab*

God Only Knows has been released in aid of BBC Children in Need. It is available to download now.

We Are Social’s Monday Mashup #232

by Nick Mulligan in News

Facebook provides most social logins
Facebook was the Q3 leader for social logins at 46%, followed by closest rival Google at 34%, according to reports by Janrain. Twitter comes a distant third place with 7% – this seems to be a two horse race for now.

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Facebook considers adding money transfer option to Messenger app
Facebook is apparently considering adding a money transfer service to its standalone mobile Messenger app. The screenshot below shows how sending money will work (basically like sending a photo). Users can either add a card for Messenger, or use one they’ve stored in Facebook. Finally, notifications worth waiting for.

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Facebook to launch new anonymous app?
As you may well know, Facebook has struggled with some users who don’t want to use their real names, amongst other privacy issues. The network’s answer seems to be a separate ‘anonymous’ mobile app.

Facebook’s targeting to get even more specific
Facebook is set to launch ‘hyper local’ ads, with which advertisers can target users within an area as small as a mile. This could be useful for businesses that have, you know, actual locations that they want people to go to. Like in the olden days.

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Facebook opens its Audience network
Thanks to Facebook, you can now get rich the same way as Kim Kardashian. No, not like that. Get your mind out of the gutter. Facebook’s mobile ad network, named ‘Audience Network’, which helped fuel the success of the Kim Kardashian game and brought Shazam a 37% increase in ad revenue, is now open to all.

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Facebook and WhatsApp are, like, officially together
Facebook’s $19bn acquisition of WhatsApp is now official. The pair released a joint statement:

We are looking forward to connecting even more people around the world, and continuing to create value for the people who use WhatsApp.

All that remains is to change their relationship status.

Transfer money on Twitter
There must be something in the water – it’s not just Facebook that’s getting into the money transfer game. Twitter is going to enable users to transfer cash through tweets, as part of a deal with French bank Groupe BPCE. The feature is available regardless of your bank, and there’s no need to know the recipient’s details.

Snapchat ads are coming soon
Do you like Snapchat? Do you like advertisements? Well have we got news for you! Snapchat ads are on the way, according to CEO, Evan Spiegel. They’ll be optional to view, and focussed around the ‘stories’ section of the app:

We’re cutting through the new technology around ads to the core of it, which is telling a story.

In the same way that everything is ‘telling a story’ these days.

Dove, Snapchat and self-esteem
Unilever brand, Dove, has taken to Snapchat for ‘Self-Esteem Weekend’, sending out snaps on the theme of, errr, self-esteem, and asking for replies. The idea is inspired by the difficulty of having such conversations in public – Dove hopes that the campaign will promote at least a few important chats.

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Google+ adds polls
If you’ve wanted to ask your friends a question with up to five pre-ordained possible answers, but only have access to them through Google+, you’ve probably been pretty frustrated up until now. Breathe easy, kids, G+ has just added polls.

Celebs promote Wendy’s on Twitter
A set of stars including Alfonso Ribeiro (Carlton from The Fresh Prince of Bel Air) and ‘Stone Cold’ Steve Austin are helping American fast food chain, Wendy’s, with its promotion on social media. They’re all talking about barbecues, under the hashtag #BBQ4merica, which, from here in London, might just be the most American thing of all time.

Will post on social media for jeans
Denim brand, Cheap Monday, gave away 1,000 pairs of jeans last Friday, in exchange for social media posts. Cheap Monday? More like Cheap Friday! Pah! Sorry, never mind.

Gillette capitalises on #beardgate
First there was #bendgate, now #beardgate. The iPhone 6 is supposedly catching on beards, which led to the following reactive piece from Gillette:

Very nice. The real solution to #beardgate, though, is to be unable to grow a beard/afford an iPhone 6. At least that’s what I’m telling myself.