Our Digital & Social Summit is back! For the second year running we will be holding a week-long series of online events starting on Monday 28th April. Hosted by our teams in the UK, Europe, Asia and North America, along with expert guest speakers, we’ll provide the strategies you need to make an impact and help you stand out on social.
Today we’ve announced our final set of talks – check them out below, and register now!
Beyond Performance: How Social Media Drives Brand Value
Today, brands cannot afford to focus exclusively on equity building at the expense of short-term performance. However, prioritising short-term gains alone leads to inefficient media spending. Among all marketing levers that support both upper and lower-funnel activities, social media remains one of the most integrated touchpoints.
With AS Roma’s NUN SE PÒ SPIEGÀ, We Are Social transformed a season ticket campaign into a cultural moment—driving a complete sellout and proving how brand storytelling fuels engagement and loyalty.
Winning in Culture: Building a Brand at the Speed of Social
Algorithms and culture are evolving at a rapid pace, leaving brands racing to keep up. So how can they not only stay relevant but also build an engaged, passionate audience? In this session, our experts, joined by Booking.com, will explore how to create an entertainment-first brand that taps into social trends, leverages influencer programmes across all levels, and adopts boosting as a standard practice to accelerate reach and drive sales.
🎭 How and why authenticity can sell – Register here.
🙌 Beyond Performance: How Social Media Drives Brand Value – Register here.
🤝 Beyond the Algorithm: How Creators & Brands Win Together – Register here.
🗺️ How brands can navigate the AI effect on social media – Register here.
🔥 How To Launch A New Product On Social In 2025 – Register here.
🏆 Winning in Culture: Building a Brand at the Speed of Social – Register here.
The Digital and Social Summit events are powered and inspired by our Global Digital Report series. Read, referenced or downloaded more than 20 million times in the last year alone, the reports are a vital tool for marketers all over the world.
