Our Insights

<p><strong>Liking a brand has a positive purchase intent<br /> </strong> Interesting news from <a href=”http://www.emarketer.com/Article.aspx?id=1008822&amp;R=1008822“>eMarketer</a>: 54% of those who like a brand on Facebook are then more likely to purchase the product. For realz.</p> <p><img class=”aligncenter size-full wp-image-13295″ title=”” src=”http://cdn.wearesocial.net/uploads/gb/2012/02/136699.gif” alt=”” width=”324″ height=”256″ /></p> <p><strong>From social media to word of mouth</strong><br /> Promoting a brand on […]

The latest data from Socialbakers, looking at the Australia’s top Facebook pages in January by different criteria:

Shopping has always been a highly social experience, so it’s little surprise that retailers all over the world are exploring how they can best harness social media, both online and on the high street. This is a topic I explored in the above presentation, which I gave at the Asia Pacific Retailers Convention in Singapore […]

Welcome to our weekly super bowl of the top plays in social media, racking up the yards in activations, engagement and statistics from all over the web. So get practising your end zone dance, because here comes the touchdown pass – the Top 10 stories in social media this week; 1. Companies boosting digital marketing […]

‘The back’ is back for P&G’s Oral-B P&G has revived their TV 80’s ad character ‘Rob the dentist’ in a new Facebook campaign. Fans on Facebook can upload backgrounds pics and share where they think Rob the dentist has been since the 80’s. Best entry wins $10k.                 […]

US online ad spend to grow to almost $40 billion Online spending on ads in America will grow 23.3% to $39.5 billion in 2012 as the internet proves its worth to advertisers in a tough economic climate. Fast growth has seen online pull ahead of some traditional media and this year US online ad spending […]

A recent McKinsey Global Survey revealed that marketers see clear value in social media when it comes to driving customer engagement, but they feel they are ill-equipped to transform insights into action because they do not have sufficient familiarity with skills such as data analytics. How companies are using digital tools In the past 2 […]

Murdoch: We screwed up MySpace ‘in every way possible’ After joining twitter at the start of this year, it seems that Rupert Murdoch has been inundated with questions about failing social network MySpace. Murdoch responded curtly: At Ford, social media is bigger than advertising Matt VanDyke, director-U.S. marketing communications for Ford has told Ad Age: At […]