Infographic: How are Australians shopping online?


The guys over at Outrider have put together a nice Infographic giving insight into how Australian internet users are shopping online.

The data includes some interesting info on which online channels are actually providing influence to shoppers (Hint: It’s just the one).

Check out the infographic below;

How are Australians Shopping Online – Outrider Infographic

Paying special attention to the metrics on brand trust, decrease in traditional media use, and high percentage of influenced purchases, it paints a fairly compelling picture on the ever-increasing influence of social in e-commerce.

Is this inline with your experience? Leave us a comment and let us know…