Kia Australia help fans show their friends a little Respect
Kia Australia recently launched the highly anticipated Rio Reborn – a complete redesign of their flagship hatchback – along with an ad campaign encompassing both traditional and social media channels.
The new Rio is another piece of the ongoing brand refresh by Kia’s Chief Design Officer Peter Schreyer – the man responsible for the Audi TT – a partnership that has already resulted in a handful of awards for the brand, and a fleet of cars that demands serious respect.
With that in mind, Kia have launched a Respect campaign for the Rio, highlighting the new design – from the styling, to the handling, to the range of standard features.
In addition to the TVC and billboard advertising, Kia Australia has teamed up with We Are Social to host an app on their Facebook page that allows fans to Respect each other – spreading the word about the Rio Reborn at the same time;
The app, designed and built in house by We Are Social, allows fans to connect with Facebook and select friends to Respect.
A message is then posted to the friend’s wall, and the action appears both in the profile and timeline of the fan using the app.
Once the fan has sent Respect to their friends, they can then see more information on the Rio Reborn, and book a test drive.
The campaign represents a commitment by Kia to integrate social media into their campaign strategy, and, judging by the positive sentiment generated for the Rio Reborn so far, it demands serious Respect.
Check out the TVC below;
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