Booz&Co: Social Media & Marketing 2011


Some great research from Buddy Media and Booz & Company, revealing insights into how leading companies are transforming from social campaigns to enterprise marketing capabilities, in an effort to successfully incorporate social media into the mix:

The research focuses on social capability priorities, key areas for investment, the evolving role of partners, and major issues related to organization, talent and metrics that companies are confronting through social media. The research is based on quantitative and qualitative input from more than 100 leading companies.