The Twittersphere calls it – Americain to win the #MelbourneCup !


Things are heating up with only a few hours to go before the Melbourne Cup and the punters are out in force trying to predict the likely winner. But what if social media could help with that prediction?

With a deep routed understanding of social media conversations we just couldn’t help ourselves run some data this morning, to try to answer just that question – who does Twitter think will win the Melbourne Cup?

This morning the Australian Twittersphere has certainly light up.  As of 1pm Sydney time the event is trending across 3 topics on the social network and we estimate that over the past 24 hours there to have been close to 15,000 tweets in Australia, with a likely peak minutes after the race ends.

We’ve analysed all of the Australian tweets from the past week that have mentioned the 24 competing horses, using the volume of conversations about each horse as a proxy for odds to win.

While it’s a close call, Americain takes it on a photo finish, taking the win from Dunaden and Red Cadeaux.

So, if you’re yet to place your bet check out the table below and enjoy the race!.