Tumblr names We Are Social as agency partner in Australia


We Are Social are excited to announce that we have been selected as an A-List partner on a new international program launched today by social platform, Tumblr.

The program has been designed to help brands work with the right partners to get the most out of the Tumblr platform, by equipping participating agencies with the right advice, resources, and tools to give their clients the ultimate Tumblr experience.

We Are Social will be involved in the A-List Partnership Program through all of our 8 offices in New York, London, Paris, Milan, Munich, Singapore, São Paulo, and here in Sydney – the only agency in Australia named as an A-List partner.

The program will give the agency access to support and training from Tumblr’s strategists and access to the platform’s API team and Firehose data so that the agency can ensure its clients are getting the most out of the opportunities offered by Tumblr

Tumblr hosts more than 80 million blogs and 34 billion posts, and each day users create more than 70 million new posts.

We Are Social Australia managing director Julian Ward said: “At We Are Social we’re continuously looking to operate at the forefront as the market continues to evolve, in terms of developing the most engaging and innovative social engineered strategies for our clients.

Tumblr is an incredible platform for brands; part blog-platform, part social network, the potential for great content to go viral is unparalleled. Tumblr is already part of our strategy for many of our clients, allowing them to communicate in a unique and creative way, and reach a different audience than they might be able to with Facebook.

With this partnership we’ll be able to offer our clients more in terms of knowledge and expertise about Tumblr, and crucially, with access to the Tumblr Firehose we will be able to offer insights and analytics to help track performance, craft better content and improve reach.

Ultimately, the partnership will help us improve the service we offer to our clients, allowing us to maintain our position as the world’s largest specialist social media agency.”

Rick Webb, marketing and revenue at Tumblr, said: “We couldn’t be happier with the early success brands have had using Tumblr to tell their stories, and we’ve been honored to work with some of the most creative and talented agencies around the world,” said Rick Webb, Marketing and Revenue at Tumblr.

“We’re so excited to step up our service and to offer these great partners another level of the tumblr experience.”