We Are Social’s Tuesday Tune Up #86


6 Winning Vines from Tribeca Film Festival
The 2013 Tribeca Film Festival in New York took the term ‘Short Film’ to a new level this year by acknowledging Vine videos. Over 400 submissions were received, from which 6 winners were chosen.

“We were most impressed with the creativity at play when it came to the submissions, after all, making a film or even telling a story in six seconds is not an easy feat,” said Genna Terranova, Tribeca Film Festival’s programming director.

The app, owned by Twitter, is proving to be hugely successful for brands, filmmakers and public alike.

Australian kids turn apps into record numbers
A 2013 survey published by Cartoon Network has recently revealed that around 7 in 10 children between the ages of 4 to 14 are now using apps. This is almost two times the figure recorded in the same survey done in 2011.


Kleenex “Share the Softness”
Kleenex Australia have recently launched a campaign asking consumers to pledge to do something special for friends, loved ones or anyone they care about. The campaign – called “Share the Softness” – drives customers to visit the Kleenex Australia website and ‘make a pledge’ to add to the wall of softness. Here’s the ad:

The Guardian Twitter accounts hacked
The Guardian’s Twitter accounts have allegedly been hacked. Over the weekend the British newspaper claimed that several of it’s Twitter accounts were compromised, and that they’d suspended their other account, including those on books and film, until control was recovered.

New layout for pages on Facebook mobile
Facebook has updated the way pages appear on mobile, citing a number of benefits for users and page owners. For the former, they note a ‘cleaner, simpler look’, with relevant information, such as photos and location, positioned alongside interaction buttons at the top of the page. These seem to constitute benefits for page owners too, who will look to benefit from higher engagement as a result of the changes. As well as this, they’re set to be provided with the ability to pin important posts and a streamlined management tool. To see how the changes will appear for different users, see the image below:

Screen Shot 2013-04-29 at 10.13.05

Twitter testing two-factor authentication
Twitter has begun testing two-factor authentication, in a move that looks to prevent a continuation of the high-profile hackings that have happened recently. From the Associated Press to FIFA president Sepp Blatter, a number of large, verified accounts have been taken over, posting strange and often embarrassing content. Whilst two-factor authentication would be unlikely to be rolled out universally, for the sake of avoiding hassle on smaller, personal accounts, it would likely be a welcome move for brands and public figures. Google and Facebook both already offer a similar system.

LinkedIn launch ‘Contacts’
LinkedIn have introduced a new service called ‘Contacts’. Essentially, it takes details of contacts from various areas of your phone or computer, including email accounts, calendars and address books and compiles them in one place, allowing you to interact with people more easily and maintain important relationships. The service will be launched both on the LinkedIn platform and as a standalone mobile app. The full details are contained in the following slides:

Tumblr introduce in-steam mobile ads
For the first time, Tumblr will include ads on mobile that look like normal posts. Previously, adverts only appeared in “Radar”, where now mobile users will see up to 4 ads per day in the home stream. With collaborators including GE, Warner Bros and ABC, Tumblr are really set to bulk up their advertising revenue, but claim to be devoted to maintaining the current Tumblr experience. Head of sales Lee Brown has stated that:

This mobile advertising opportunity is native to how our consumers experience content on our apps; as a continuous stream.

Advertised posts will be differentiated from others with a $ symbol. Tumblr have stated that, ultimately, the move will expand to desktop, but there is no timeframe given as yet.

Budweiser’s ‘buddy cup’ app
Budweiser’s new campaign looks to play on the emotional connection created by touching cups during a shared beer. Their new ‘buddy cups’ link to Facebook, so that you can become friends with someone on the network by tapping cups with one another. Now when you drunkenly agree to add someone on Facebook, you won’t have until the morning to change your mind.

We Are Social UK’s design campaign for Kleenex
We Are Social UK have launched a competition to design the new Kleenex Box, partnering with internationally-renowned designer Kelly Hoppen to create a brief asking young creative talent to decorate the box in their own style. Using Talenthouse to collect entries, the final decision will then be made by Kleenex’s Facebook community, who will vote on which design gets made into the next tissue box.

Urban Outfitters and Converse’s joint Vine competition
Fashion retailer UO and trainer brand Converse have partnered to produce a competition on Vine, which asks fans to post a video of ‘A day in the life of your Converse’ for the opportunity to win $1500 in UO gift cards, 10 pairs of trainers and 2 different music related trips, in San Francisco and Brooklyn respectively. Whilst a number of brands have started using Vine to produce content, this is one of the first examples of a more in-depth campaign usage.

Evans support ‘golden bikes’ activity on Twitter
UK bike shop Evans Cycles have partnered with record-holding British Olympic cyclist Sir Chris Hoy for a campaign called ‘Hoy’s Golden Bikes’, for which the Olympian has hidden 3 gold coloured bicycles around the country. Whoever finds them can trade one in for a brand new bike of their own, worth £1000. They’re supporting the activity on Twitter, with clues coming both from the official @chrishoy account and via the hashtag #hoyshiddenbikes.