We Are Social’s Tuesday Tune-Up #139


Facebook releases new insights tool

Facebook has launched a new Audience Insights tool, which gives US users of ad manager access to information about people on the network. Advertisers can gain access to demographics, page likes, location/language information, Facebook usage and purchase activity for three different groups: all Facebook users, those connected to a brand’s page/event or members of a ‘custom audience’. The tool is said to reach our Australian shores in coming months.


ZOOSH & Chur Burger have teamed up to celebrate National Burger Day

The beloved Surry Hills burger joint, Chur Burger, has recently joined forces with ZOOSH mayo and dressing brand to create specialty burgers & salads. If you visit the store on 28 May and use hashtags #ZOOSHfoods & #National BurgerDay then you’ll be rewarded with a savoury surprise!

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Facebook Poke App, no longer a thing

The Snapchat competitor, Facebook Poke App has been officially pulled from the iOS app store. Despite Facebook’s efforts to rival Snapchat (or buy it for $3 billion cash!), the app never seemed to attract many users… outside of Zuckerberg family Christmas party.

poke app

Worry not pokeaholics, the original Facebook feature is still alive and well on the main platform. Creepers rejoice!

Instagram ads are doing well

Instagram adverts, available to 15 brands for the last six months, have been showing impressive results (according to data from the site itself). Taco Bell have seen a 29 percentage point gain in ad recall and promoted posts often saw 400% higher engagement on promoted posts than organic. During a month-long campaign, the fast food chain’s fan base jumped 45%. Hollister, too, saw success: an ad recall lift of 32 percentage points.

Twitter mute button, finally a thing!

Of course you love your mum, and following her on Twitter is generally fun… except when she’s live tweeting #SBSEurovision while you’re trying to catch up on industry news. Now you can simply mute the conversations you’d rather not be a part of. The user can’t tell if they’ve been muted and you can unmute at anytime. Score, thanks Twitter!

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Language targeting on Twitter

Twitter has introduced targeting by language for Promoted Tweets and Promoted Accounts, in an attempt to serve more relevant adverts to its users. So far, it includes 20 different languages. Here’s how it works in Spanish:


Tumblr adds blog editor to mobile app

Tumblr has added a built-in blog editor to its mobile app, which allows users of iPhone, iPad or Android to customise the look and feel of their profile.


The Verge spoke to Tumblr CEO, David Karp, about the move. He discussed the importance of creativity and individuality across the web:

The draw to the internet for me was this idea that it was a space where you could really create an expression of yourself — an identity that you’re really, truly proud of.

It’s no surprise that brands have already started to embrace the changes. Notable examples include American Express, Lipton, Axe and L’Oreal.



LinkedIn adds language targeting features

LinkedIn has launched two new features, both aimed at helping companies reach people across different markets. The first, language preference targeting, lets a company specify which users will see an update, based on their chosen language. The second, personalised page feeds, is very similar: when a user clicks on a company’s page, they will see only the updates intended for them, once again identified by language settings.

Pinterest is still overwhelmingly female

A study into 50,000 random Pinterest users has concluded that 92% of pins are made by women, while 84% of those who were users four years ago are still active. The study also analysed the most popular categories for pins by female users, who made up 80% of the entire network’s user base. The top three were, in descending order: food & drink, DIY & crafts and home decor.

Sony launches World Cup social broadcast channel

Sony has created a ‘social media broadcast channel’, dubbed ‘One Stadium Live’, to bring together online conversation around the World Cup. The mobile-first platform finds posts on Twitter, Facebook and Google+, before grouping them together based on their relevance to one another.