We Are Social gets involved at Social Media Week Sydney
This week Michael Batistich, our Head of Insights and Analytics, took part in two sessions at Social Media Week Sydney, sharing his thoughts on how marketers can use social media to build relationships of value with their customers.
Tuesday 23 September saw him participate is a lively panel discussion at the Beresford Hotel on Social ROI and Measurement. Helen Crossley, Head of Measurement and Insights, Australia & New Zealand, Facebook; Joanne Jacobs Digital Strategist, Business Connector and Eddie Cliff, Principal Social Architect, Salesforce, joined him for the well-attended session.
Audience anticipation was high in the lead-up to the event and based on the Tweets coming from the audience, there was plenty of breadth in the points of view of the panellists.
Loved the #SMWROI panel, interesting and heated discussion! tks @michaelbatistic @eddiecliff Helen Crossly (@Facebook) & @joannejacobs
— Julie Delaforce (@joolliee) September 23, 2014
We Are Social and Facebook clash about measuring reach at #SMWsyd! It’s like watching Margaret and David on At The Movies. — John Kerrison (@jkerrison) September 23, 2014
@michaelbatistic @eddiecliff @Facebook congrats team, the #SMWROI hashtag was trending in Sydney this morning due to your awesomeness 🙂 — joannejacobs (@joannejacobs) September 23, 2014
Wednesday 24 September saw Michael host a Social Media Masterclass at Sydney University, where he spoke to a full house about the role of social media in the customer journey, how to create a social media measurement model that is aligned to business outcomes and how to use social listening to extract actionable insights that inform winning strategies. During the hour and a half session Michael outlined a framework for social media success, including the best metrics for actionability, and left marketers with tips, dashboard examples and best practices for social success. It was great to see so much support for Social Media Week Sydney and yet another example of how socially-led thinking is continuing to inform marketing strategies for some of Australia’s most successful brands.
.@michaelbatistic of @wearesocialau talks social ROI at #SMWsyd #socialmedia #SMM pic.twitter.com/nbrk8gmAx7
— Lisa Collins (@LC2020) September 24, 2014