We Are Social’s Tuesday Tune-up #162
Maccas just got a little bit fancier
McDonald’s is changing the fast food game one burger at a time. The Showground Rd Maccas in Castle Hill is the first one in Australia to introduce a ‘Build Your Own’ gourmet burgers range. Think wooden serving trays, metal chip baskets and table service!
Customers are greeted with a touch screen kiosk that’s both easy to use, and focuses on up-selling – tapping into the growing customisation trend where you can increase your basket size, opt for a milkshake instead of a soft drink and add seemingly unlimited extras to your burgers like tomato onion relish, or tortilla shell strips. One catch though? It’ll set you back roughly $15 for a meal…just a little bit fancy?
The Beautiful way Australia supports Mental Health Day
You may have noticed your social media feeds washed over in a sea of colour last week. This was the work of not-for-profit organisation OneWave, who organised the world’s longest fluro wave at Bondi Beach as a show of support for World Mental Health day. Participants were asked to wear their brightest clothes, choose their ride of choice and enjoy a wave as the sun rose over Bondi on the morning of October 10 – and of course, participants took to social media to show off their beautiful colours.
Humans of Australia is a thing that needs to happen now. Who’s with me?
Teenagers like, totally hate Facebook
Facebook looks set to join pogs and yoyos (does this blog post make me look old?) on the teenage scrapheap. A survey by finance folk Piper Jaffray has found that only 45% of teens admitted to using the network this autumn, compared with 72% in spring. There’s certainly fear that, if trendsetters deem the network ‘uncool’, their friends will follow (and where they go, so will the marketers). Now if you’ll excuse me, I’m gonna strap my Heelys on and head over to Tumblr.
Organic Facebook reach keeps plummeting
Adobe, a Facebook Strategic Preferred Marketing Developer, has released its Q3 2014 report, finding that its clients have seen a 50% drop in organic reach over the course of the year, while paid impressions have increased just 5%. The company predicts that paid will grow another 10% to 20% in Q4, as marketing budgets increase for Christmas. To those of you that like graphs/hate words, here’s that story reworked for your benefit.
More video views on Facebook than YouTube
Facebook has, for the first time, surpassed YouTube for number of desktop video views. The social network snuck past its rival by a cheeky billion (12.3bn views vs. 11.3bn from July 2013 to August 2014), aided in part by its autoplay functionality. Marketers are making up part of this trend, as suggested by Socialbakers figures released last week; between May and July 2014, there was a 50% jump in the number of videos uploaded directly to Facebook from content marketers.
Kotak Mahindra creates Facebook money transfer
India’s Kotak Mahindra bank is allowing customers to send payment through Facebook, using their username and password. The ‘bank agnostic’ transfer system works with 28 different banking partners.
Facebook stickers available for comments
Facebook stickers are being rolled out to all post comments (timeline, groups and events), where previously they’ve been available only on Messenger. Below you can see how people might use them to talk about burgers, if they forgot the word for burger.
Audio comes to Twitter
Twitter has added sound. The new Audio cards have already been used by a number of pages, including NASA, The White House and, erm, David Guetta.
Tweets from people you don’t follow in your timeline
You may have noticed tweets in your timeline from people you don’t follow. Well, Twitter has confirmed that the feature, with which they’ve been experimenting, is now a full part of the service. The network said:
When we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.
Snapchat shows its first ad
Snapchat has entered the advertising game. Last week, it announced that this would be the case, before releasing the first advert over the weekend: a snap for upcoming horror flick ‘Ouija’.
The message showed up in users’ ‘recent updates’ feed, where we’ll expect to see any other ads in the near future. Asked about the reasons behind advertising, Snapchat said:
We need to make money.
Fair enough guys, it’s almost payday. We’ve all been there.
G+ is going nowhere
Google+ is staying with us, at least for the foreseeable future. Google’s new head of social media, David Besbris, has said that the company plans to remain in social for ‘the long haul’, so don’t go deleting your account just yet.
Skype creates a rival to Snapchat
Skype has launched a video messaging app, called Qik, which is the latest in a list of ‘Snapchat rivals’. Users can send video messages to their friends via the purely mobile app – each of these can last up to 42 seconds. Jokes on a postcard, Douglas Adams fans.
KLM is #happytohelp
Dutch airline, KLM, used the hashtag #happytohelp for a week-long customer service campaign, in which they used Twitter to help travellers, whether or not they were KLM customers. The aid took many forms, from personalised videos to a boat for skipping JFK-bound traffic.
Our #happytohelp crew is in full action. Here we are preparing personal videos with tips for passengers. pic.twitter.com/W83YazBknk
— Royal Dutch Airlines (@KLM) October 13, 2014
McDonalds planning a cool 14,500 Facebook pages
Yes, McDonalds wants to have 14,500 Facebook pages by 2015, including one for every restaurant in the US. The goal is “real time” interaction with consumers.
Wyke Farms trademarks ‘Free Cheese Friday’
Wyke Farms has become the first brand to register a trademark based on the success of a social campaign. It’s been using ‘Free Cheese Fridays’ to give out, well, you can probably guess. So now NOBODY ELSE can give out dairy products on Fridays. It all sounds like a laugh, but you didn’t spend your weekend trying to find a use for 14kg of Stinking Bishop.
Social media and the Scottish referendum
Social media was more influential than its mainstream counterpart in influencing decisions around the Scottish independence referendum. According to YouGov research, 39% of voters were influenced by something they saw on social, compared with 28% for mainstream media. Poor old Alex Salmond clearly doesn’t have enough Facebook friends.