Tuesday Tune-Up #168
We Are Social kitchen fork goes viral
Novelist Nikesh Shukla and We Are Social creative Nick Hearne have been winning the Internet with their footage of a lamb chop in space. In June 2014 the pair ‘borrowed’ a fork from We Are Social’s kitchen and sent a Tayyabs lamb chop into space to promote Nikesh’s new novel ‘Meatspace’ (get it? Meat. Space. The book has nothing to do with sending meat into space!)
The video has officially GONE VIRAL, with attention coming from: Vice, Huffington Post, BBC, Mashable, Today, Daily Mail, The Telegraph, Time Out… and the list goes on, and on. Check out the awesome footage below.
UK-based travel company launches travel show on Snapchat
Topdeck has unveiled the first travel show on Snapchat, partnering with YouTube star James Hill to host “Topdeck Snaps,” a six-episode series focusing on exploring Budapest, Berlin, Krakow, and Prague. The series, which will be amplified on Topdeck’s social platforms, including Facebook, Twitter, and Instagram, will use the hashtag #TopdeckSnaps and take advantage of Snapchat’s Stories functionality.
During the campaign, Hill will live like a local and show insider tips as well as real-time and authentic cultural experiences. The intention of the campaign is to “introduce [Topdeck] to a 18-34 audience in a way which inspires and challenges perceptions of what a coach-based holiday around Europe actually is.”
Instagram is the place to be to reach millenials
In a recent study conducted by Instagram, the platform found that 13-24 year olds are “checking the app on average five times per day, with 42% regularly engaging with brands.” In October, Instagram Australia launched its inaugural ad campaign with ice cream brand Ben & Jerry’s and early results have been promising. The photo sharing app currently has 10 ad partners in Australia running campaigns with more to launch in December.
Over half of UK ad budgets to go digital in 2015
UK readers, do you feel digitally savvy? Well that’s because you are. In fact, you’re so digitally savvy that advertisers are set to spend more than 50% of their £15.7bn budgets on digital in 2015. That puts the UK at number one in the digital ad stakes, followed by Sweden (47%), Denmark (43%), Australia (42%) and Norway (40%).
Twitter adds Offer button
Twitter is bumping up its e-commerce offering with the launch of ‘Twitter Offers’. A set of partners can now tweet messages containing an offer, which users can claim in store by registering their credit or debit card. All this in time for the festive season – it’s a Christmas miracle!
Twitter tests in-tweet analytics
Twitter has started an experiment with in-tweet analytics, in which some users are seeing a ‘view analytics details’ button on the mobile app. Clicking the button allows you to, well, view the analytics details of the tweet, including impressions, total engagements and engagement rate.
Samsung sponsors rugby highlights on Twitter
Samsung mobile is sponsoring rugby video content on Twitter, through the Sky Sports Rugby account. It’s a nice example of a brand taking a normal online behaviour (in this case sharing video clips in near-real time) and embracing it, rather than trying to shut it down.
TRY! Amazing pace from Johnny May. SS2 now. QBE rugby updates brought to you by @SamsungMobileUK #GalaxyNote4’. http://t.co/Tb8nKa370D
— Sky Sports Rugby (@SkySportsRugby) November 22, 2014
We Are Social and Bulmers start ‘yarn-bombing’
Bulmers and We Are Social are joining up to make winter a little warmer, by knitting Twitter handles in yarn to create ‘tree cosies’ for Bulmers’ apple trees. The cider brand is asking its community to respond to a set of competition questions, with a few lucky winners getting their Twitter handle yarned up.
The ASA bans Oreo YouTube ads
The UK’s Advertising Standards Agency has banned a set of YouTube videos for Oreo, because they did not adequately point out that they were adverts. If you’re desperate to feast your eyes on an ‘Oreo Lick Race’, though, fear not! We’ve got one embedded below.