Campaign Brief HOT + COLD 2015
According to Campaign Brief, “While size may be important to some big clients (‘I’ve got a bigger agency than you’), it is by no means the only measure of an agency’s worth. Which is why Campaign Brief introduced in 1997 a new way of measuring our agencies: by relating their size to their creative product.”
With this in mind, it was an honour to find We Are Social Sydney ranked in the top 25% of creativity on the recent Campaign Brief HOT+COLD chart. The chart, which maps a number of factors including size and creative output, ranks agencies of all sizes in the Australian market.
“I’m a big believer in letting your work speak for itself with regards how you are going as an agency,” says We Are Social creative director Oz Dean. “Having never entered the Hot+Cold Chart (Billings Index) we felt it would give us an idea of how we were going creatively if we did. We are of course delighted at our position on the chart. It’s a great start to 2015.”
Read more at Campaign Brief