We Are Social’s Tuesday Tune Up #180
Facebook makes page likes more accurate
Facebook is cleaning up its act and removing any page likes from accounts that have been either deactivated or memorialised. Page owners should expect to see a slight dip in the number of ‘likes’ on their page, though audience data will be more accurate as a result.
Clickable ads come to Instagram
So far, Instagram ads have been very limited. Only a few select companies could use them. All of that is about to change.
Instagram has introduced its first ever clickable links. Advertisers will be able to use the platform’s new multi-photo carousel ads to create a “more vivid way.. to influence people”. Instagram released the below video to explain the changes. Do you like the way these ads look?
Twitter reveals ‘Partner audiences’
It’s official: promoted tweets are going to show up outside of Twitter for the first time!
Twitter has added a new feature, named ‘Partner audiences’, which allows advertisers to target any of 1,000 different audience categories, based on signs of intent outside of Twitter. For example, a luxury brand could set an income threshold, while a coffee brand could target people who… well, people who buy coffee.
“What makes Twitter unique is that tweets can flow from Twitter to other mediums seamlessly, like TV, websites, and mobile applications,” the company said in its blog post.
Nestle has already trialled the system, targeting ads for its new Butterfinger Cup Minis to people who buy peanut-butter flavoured goods. Meanwhile, Ad Age has pointed out how Facebook launched a similar feature a couple of years ago – it’ll be interesting to see how this affects Twitter’s ad revenue.
Kik allows advertisers to target
If you like news about ad targeting, you’re in the right place. Kik, the messaging app, has also added new targeting capabilities, this time based on gender, country or device (Apple vs. Android). The network already has 60 brands using its Promoted Chats, including Funny or Die, which has over 1 million followers. Since the update, Seventeen Magazine has begun targeting its chats to women.
Tweet-to-unlock Avengers trailer
Marvel used a promoted tweet to tease its new Avengers trailer, asking fans to tweet in order to unlock the preview. Only once enough people had tweeted was it finally revealed. Before you Marvel lovers run over to Twitter, the trailer is now live.
Heinz and We Are Social create ‘Grow Your Own’
If you’re in need of some natural goodness, head over to the Heinz Tomato Ketchup UK Facebook page, where Heinz and We Are Social have brought back their classic ‘Grow Your Own’ campaign, this time to the whole of Europe. Users can sign up to win tomato seeds and are then encouraged to upload photos of their plants and enter competitions in order to win further prizes.
Penguin asks what books #YourMum likes
This is not a drill. Ahead of Mother’s Day, Penguin Books has used #YourMum as a campaign hashtag. Yes, you heard it. Of course, Twitter responded in a mature and sensible manner.